Pay Per Click

Tracking tools to track performance of different marketing campaigns in one



Every website focuses on putting them on the social networking websites. This is very helpful in reaching to the mass population. Social networking sites like Facebook, twitter, etc. are helpful in reaching to the mass population. However, it is necessary for the firm to keep a track of the working of the organization on social networking websites.

How does performance tracking help?

In order to keep a track of how is your website or application featuring on the social networking site, it is important for you to focus on the performance of such site. You have to keep a necessary track of what is going on such sites so that you can make changes according to what your application needs.

One benefit that is given through the tracking of the performance of the application is that this helps in keeping your application updated and move with the most advanced technology. This attracts the consumer to explore about what is the app about and what provisions is it providing the consumers.

Marketing campaigns are not only on the social networking sites but also on some very common links that help a person to get his application advertise on that particular website and help it in reaching to a huge number of people. There also comes a requirement of keeping a track of your application is being portrayed on the website and is it going well or not.

Keeping a track of your application on other marketing sources is a very important task as one may not have a control over the working of the application on a website. Therefore, it becomes the responsibility of the owner to look after what is going on the website and does your application advertisement require any changes or not.

Getting the link of the application on such commonly used websites is the most efficient and effective way to promote the application without any disturbances. This also makes the consumer at least have a look at your application and if the name and the icon of the application is unique and attractive, it leads to the consumer downloading the application for the purpose of exploring about the benefits that you are providing through your application.

These methods are not only for a specific type of applications but for almost every type of application. There are a number of applications existing on the most common play stores. It also becomes important that for the application developer to look after the work that your application is doing and what type of review is your application getting. It is very important for an application to get good reviews as these help in increasing the amount of downloading of the application.


Getting the working and marketing way of your application tracked is very important as here you have to trust on some anonymous sources for increase in your business. Therefore, such tracking of performances is very important for every application on every marketing website.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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