10 Best Instagram Practices to Build Your Audience

Almost everyone on Instagram to add value or provide services wants to grow their community or set up their services to showcase them to more audiences and, thus, get more. You can build your audience who will add value to your business or services in several ways. There are some practices that, if you follow, will grow your audience exponentially. 

The best practices to grow your audience are adding valuable content consistently and creating distinguished content by recognizing your audience’s interests and according to your niche. Moreover, optimizing your profile with a catchy and unambiguous bio and showcasing value will do it wonderfully. 

Following are ten best practices that you can do to build your audience. 

  1. Profile Optimization:

 When you open an Instagram profile, what do you see first of all? It is the profile. A good profile includes:

  • A recognizable professional profile image.
  • A strong and catchy bio that informs what services you provide.
  • Contact details. 

Profile Image: The profile image you use for your Instagram account is very important. It is advisable to use your official logo if you are running a business. For influencers, it is commendable to use pleasant profiles. It will help you in growing your audience through recognition.

Bio: Bio should be catchy and clear without ambiguous or subtle terminologies. It should be a generally stated phrase to inform your audience what you have to provide. It tells your audience what to expect from you after following. 

Story Highlights: Story highlights are crucial to growing your audience to showcase your best services. You must categorize different highlights and put your signature services there to attract more followers and grow your audience. 

  1. Content Creation and Quality:

To grow your audience on Instagram, you should create content that resonates with your services and your followers’ interests. Your content should not be outdated and replete with boredom. It should be short and readable. You should use all the features of Instagram to boost your audience.

Your audience is composed of people with different tastes and likenesses. Therefore, you should use all the formats of content posting to encompass and target all of them. It includes:

  • Photo Posting
  • Video posting
  • Reels
  • Stories
  • IG Lives
  1. Use Hashtags That Help You in Growing Your Audience and Reach:

It is cliched that the Instagrammers have been using boring and repeated hashtags. Hashtags that you use in your posts are of immense importance. They categorize your content and have the ability to increase or decrease the reach of your account. Hence, less reach means less audience. 

  1. Content Ideas and Adding Uniqueness:

For a better experience and growth of your audience, you should develop innovative ideas for sharing your content. If you are running short of ideas and have cliched content, here are a few things that you can do:

  • Visit other profiles with innovative ideas
  • Brainstorm
  • Analyze your audience and their interests 
  • Analyze how your niche overlaps with other contents
  • Borrow content from other innovative sites
  1. Increase Engagement:

If you want to grow your audience, engaging with them is a must. No one will keep following you if you are unresponsive or monotonous in connection building. You should get into comments and DMs and respond if you want to build and grow your audience. 

Increased engagement is a booster for building and growing an audience and followers. 

  1. Bringing Uniqueness in Design and Style:

Do you want your followers to get bored of your style and design and unfollow you? Definitely No!

If you want a real audience with purpose and interest in your profile, you need to make your profile vibrant and professional with the help of unique designs and color schemes. Bring more uniqueness to your content. Search for what suits your niche and make it work for you. 

  1. Use High Resolution for Your Content:

 What if your audience feels it difficult to recognize your content because of low resolution? They will take no time to press the unfollow button. 

Using high resolution for your content might be time-consuming, but it is most effective. If you use high-resolution content, your followers will be able to develop a resonance with your content. 

  1. Improve Readability and Following Trends:

 Your content should be in bigger fonts that can be readable to your followers. If you post content with poor readability or with long and compound sentences, most people will neglect your content. 

Readability increases if your content has brevity, clarity, and direction. Your text must reflect your direction, i.e., what you want to achieve. Either you are describing, informing, persuading, or what? 

Your audience will be minified if you are left far behind in the race to post content that complies with the latest trends and fashions. Thus, keep following the latest trends that interest your audience.

  1. Follow Optimal Time for Posting Content:

To grow your audience, it is not necessary to post content all the time. It is not the number of posts that matters the most, but the time of posting the content that boosts your audience.

The optimal time for posting content means to post the content at the times when most of your followers are active. The more followers who are active means, the more audience you get. The optimal time for posting the content is 8 AM to 10 AM on weekdays and 6 PM to 11 PM on weekends. Therefore you should post in this time frame to grow your audience. 

  1. 1 Get Promotions:

There are several ways to get your account promoted. You can ask any influence to give you paid promotions or free shoutouts. Another authentic way of getting your account promoted is to get Instagram followers. The more Instagram followers you have, the more audience you will get for your account. 

Final Words:

In a nutshell, if you want to build and modify your audience, you will have to add quality content to your optimized profile consistently. Moreover, standing out in your design and hashtags can also build an Instagram audience for you. Moreover, if you want instant results, you can have Instagram followers from reliable sources that provide you with real and organic followers complying with your niche.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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