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How valuable is Instagram for marketing your business?

As a business owner, you’re always looking for new ways to reach your target audience and grow your customer base. So, you may be wondering – is Instagram a valuable tool for marketing your business?

The answer is yes! With over one billion monthly active users, Instagram provides a comprehensive platform for businesses to connect with potential customers.

And with the recent addition of features like Instagram Stories and Instagram Shopping, companies can now take advantage of even more powerful marketing opportunities on the platform.

So how can you get started using Instagram to market your business? You can also choose to learn by taking the online digital marketing course, even if you are a business owner, beginner, housewife, and anyone more passionate about bringing out your business digitally.

Keep reading to learn more about how Instagram is beneficial for your business!

Instagram has proven to be one of the most potent marketing tools for businesses to increase their brand visibility on the internet, with over 1 billion monthly active users.

In fact, according to polls, more than 76 per cent of American businesses utilise Instagram, and 80 per cent of the platform’s user population follows at least one brand.

Said, if you haven’t joined the Instagram bandwagon yet, you’re doing your business a disservice. Let’s look at some more business-related advantages of Instagram.

  1. Instagram Increased the Engagement

Even though Facebook is the most popular social media platform, Instagram users are more active. This means that having an active Instagram account might result in high interaction for businesses.

According to a recent Forrester study, Instagram content produces 58 times more interaction than Facebook and 120 times more than Twitter.

  1. Rise in Purchasing products

The ultimate goal of most (if not all) businesses is to increase sales and revenue. Apart from working on other sales channels, Instagram can also be used for this purpose.

Did you know that Instagram allows its users to buy things directly from the app? So convenient is the process that more than a third of users admit to purchasing a product or service from the site.

  1. Comforting business on all the size

One of the best aspects of Instagram is that it appeals to people from all walks of life. Everyone can use the photo-sharing software. Instagram is a fantastic medium for enhancing your internet presence and staying actively connected with your customer base, whether a major corporation or a home-based business.

  1. Instagram Stories make the business more Reachable

Instagram’s Stories feature one of its most popular features. Companies may use the stories to show off their work in a new light and tell stories about their everyday problems and successes in a way that consumers can relate to.

For example, giving viewers behind-the-scenes footage of how items are created or staff engaging with one another provides insight into your everyday operations while also demonstrating the human aspect of your company. Another technique to establish rapport with the audience is to hold a Q&A session with the audience and answer any questions they may have.

  1. Emphasizes Creativity

Instagram allows users to express their creativity in various ways to attract customers’ attention. Videos, photos, memes, gifs, polls, live videos, and so much more are all possibilities. When showcasing your brand to the public, the sky is the limit.

  1. Promote Ads for Visibility

Like Facebook, business owners on Instagram can employ advertisements on their pages to reach a larger audience. This is a unique tool because it allows marketers to target potential customers based on their region, age, gender, and interests. Instagrammers can also include links in their ads so that consumers can easily see their profile and website.

  1. Guide success through analytics

There is no doubting the value of analytics in the business world. Marketers and managers can use this statistical data to make better judgments about company operations and marketing strategy.

Apart from providing fundamental analytic skills to business owners, such as the number of likes, comments, visits, and clicks, Instagram takes analytical capabilities further by combining them with each advertising campaign. Business owners can immediately assess their marketing strategies and make changes as needed with these data in hand.

  1. Mobile Friendly and Youngsters Favourite platform

Today’s users prefer mobile devices to desktop computers when it comes to today’s users. Unlike Facebook, which originated with a web-based version, Instagram was built from the ground up as a separate app. The Instagram app has a simple, easy-to-use layout free of the clutter that many other social media apps have. Instagram users also prefer it over other apps because of its user-friendly interface.

  1. Photos and Videos Focus Platform

Another advantage of using Instagram to promote your business is its media-based platform. This means that most Instagram content is made up of photographs and videos. It has long been known that viewers remember 80% of what they see, 20% of what they read, and 1% of what they hear.

This functionality gives Instagram an immediate advantage over other platforms, increasing the odds of company owners receiving more engagement and recognition on their postings.

  1. Account for Free

Paying for advertising may be out of reach for a freshly founded business. This is where Instagram comes in handy because it allows them to acquire exposure to over 1 billion users without paying a dime.

Instagram accounts are free to create, and users can build a separate business profile separate from their page. For marketers, the business profile offers a world of tools to advertise their company in various ways. It also communicates that the page is distinct from a personal profile.

Know more about Instagram marketing hacks to increase engagement & views which will boost your business via Instagram Marketing.


We are confident that the advantages mentioned above of using Instagram for business have persuaded you. Start working on your marketing strategy, establish a unique Instagram Brand page, and develop your business.

Good luck, and let us know how your marketing campaign turned out!


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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