Social Media

Twitter Introduced A New Video Advertisement Feature

Increase your website traffic with Video website card introduced by Twitter. This helps advertisers use videos to bring back traffic to their website. This video website card is designed to fulfill a large number of brand objectives. This is quite a versatile ad unit. No matter what the objective of your branding is, you can use this to showcase a new location or launch a new product. This video website card removes any kind of existing friction in order to engage the consumer to engage and learn or even convert at their own pace. It mostly has an auto-playing video that is known to drive a lot of traffic that is twice the engagement in comparison to the standard mobile video ads according to a beta test.

Engaging with the consumers does not end once the video is done playing, in the end, advertisers can choose to add a call to action in order to drive traffic back to their website or bring viewers back to their website. It could also be a mobile app or anywhere else that they want to send their traffic to. Along with the video, this whole new concept of video ad unit contains a headline that can be customized and also a destination URL with a big tap target.

Once you tap the video website card link within, while the video is playing it will keep playing as the website keeps loading. According to Twitter statistics, this has led to 60% increase in user retention with lesser user abandoning the website of the advertisers while the visitor waits for them to load. Video website cards can now easily be optimized according to the suitable needs for the advertisers. This could also include measurement of key performance indicators including total video views, total website clicks, and awareness.

This particular new ad view unit concept is now available to all Twitter advertisers globally. Here is a detailed view of how the whole thing works. First, you begin by choosing the target audience. You reach the target audience when you target the right audience based on its geography, interests, gender, device, and other followers. This will help maximize relevancy of your message and make it look more important. Targeting the keywords located in the people’s tweets will help choose the right target audience.

Amplifying your message will help you get discovered. Get all your tweets and your account in front of all people or as many people as possible, especially ones interested in you. Get the budget right and pay for what works. You only have to pay when users follow your account or retweet, repay, like or click on the tweet that is out for promotion. You have the control in your hands and can steer clear ahead of the ship wherever you want it to. You can also decide to spend as much as you can as there is no minimum spend. You could begin anytime and stop at any time.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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