Attracting new customers, engaging with existing ones, and improving brand awareness through social media is a top priority for most companies. With more than 3.48 billion social media users it has become an essential part of every business’s marketing strategy.
While most businesses have already started leveraging social media, many are still struggling to find the right person who can make it work for their advantage. It has opened gates for social media enthusiasts who want to kickstart their career in social media. Let’s have a look at how you can do that.
5 Tips to Kickstart Your Social Media Career
1 – Choose a Specialization
Social media is a growing industry with vast opportunities and it is crucial to choose a specialization to differentiate yourself from the competition. It will also help you become an expert in your chosen niche.
How much you’ll earn depends a lot on your specialization. For example, the average salary of a social media copywriter is $39,947 while a graphic designer can earn anywhere between $45,000 and $48,000, as cited by Maryville University.
Marketing your qualities and specialization is equally important. You need to demonstrate your skills not only to stay ahead of the competition but also to come in the eyes of a potential employer.
You can consider starting as a freelancer (if you’re working in some other field and want to shift to social media) until you become confident in your skills (and that this is what you want to do) and build a portfolio.
2 – Practise Content Creation
No matter which specialization you choose, practising is crucial. It helps you polish your skills. As mentioned above, working as a freelancer for some time can help you do that. Moreover, it will help you build a strong network.
Temporary content such as Facebook and Instagram stories are one of the best ways to connect instantly with your target audience in a way that displays your personality.
At the same time, study the best practices of your competitors, choose the relevant platform (Instagram & Facebook, if you want to become a social media graphic designer, LinkedIn if you want to become a copywriter, etc). In the end, don’t forget to measure and optimize your performance.
It will also help you understand what works and what doesn’t. It could not only help you enhance your communication skills but it could also help you land your dream job.
For example, practising social media copywriting includes posting your ideas and content on social media. This will not only help you understand the platform in a better way but it will also increase your visibility, and you might just end up in front of a potential client.
3 – Understand Influencer Marketing
Influencer marketing is one of the key parts of social media and is set to become a $10 billion industry by 2020. If you want to kickstart your career in social media you must have a strong understanding of what influencer marketing is and how it can help you build a long-lasting relationship with your target audience.
If you want to reach a high number of people on social media, then social media ads can help you but if you want them to trust you, you should partner with an influencer who represents both your work and target demographic in an authentic way.
Including details about how you leveraged influencer marketing for your advantage in your resume (under work experience) can work in your advantage.
4 – Focus on Personal Branding
Personal branding is always described as something that helps attract clients, job offers, and opportunities. But, there’s a lot more to it. Personal branding allows you to self-manage your life without depending on others.
Your personal brand will explain why you do what you do and will also demonstrate your expertise. This makes people trust you and comfortable working with you.
Additionally, it gives you an upper hand over your competitors. Regardless of if you want to climb the corporate ladder or want to start your own business, personal branding will open new doors of opportunities for you.
Others reasons how personal branding can boost your social media career include:
- You have a higher perceived value (credibility)
- You become the go-to person in your area of expertise
- Helps you connect with like-minded people quickly
- Gives you the power to be yourself (and work on your own terms)
- Speaking opportunities at various events
5 – Volunteer Your Social Media Services
If you’re just starting out, volunteering your social media services i.e. offering it for free could help you build trust and prove your efficiency. This will also help you gain real-time experience on your niche.
Here are a few things to keep in mind when offering your social media services for free:
- Choose an organization that you genuinely want to promote, reach out to them and let them know how you can help them.
- Offer your help to a friend who started his business recently or a non-profit organization.
- Request them to allow you to keep your name under the work.
- Offer help to a company in building their social media strategy if they don’t already have one.
- Keep track of your successes and failures.
Apart from building your portfolio, taking out unpaid projects for new or small businesses will also improve your online visibility, which is a win-win experience. However, make sure you know their social media goals before you start helping them out to avoid any mistakes.
With businesses moving towards social media to improve sales, customer relationships, and boost brand awareness, it has opened doors for social media enthusiasts who want to start their career in social media.
Start with choosing a specialization and practise content creation by continuously posting it on social media platforms and then slowly move towards personal branding. Also, doing a few unpaid projects could help you learn more about the industry.