How are you doing on social media? In response, you could count the number of posts made on popular platforms and also calculate likes and shares for your posts. Social media is a friend as it provides equal opportunities to everyone.
You can do better on social media, if you take controlled steps. Here’re 9 simple steps you can take to strengthen your social media presence and improve your performance in the long run.
1 Managing multiple social media platforms at a time
Facebook is a must and so is LinkedIn and Twitter. Also you simply can’t ignore Pinterest and Instagram. There are many social media sites and every platform has its advantages. While FB holds the title of most popular social media, Pinterest also offers connectivity to over 100 million active users. Instead of trying optimizing all platforms, you choose the platforms that suit to your needs most.
2 Ignoring negative feedbacks
Turning a blind eye to negative feedbacks by users or terming those reviews as lose talks by disgruntled competitors won’t blunt the edges of words used in the review. Big brands think that they can easily outwit negative reviews by posting more positive views but it isn’t the right way to deal with negative views. You should respond to the negative views by improving your performance and customer care service.
3# Using similar content
Do you post similar content on all media platforms? If yes then stop this practice as it gives a wrong impression about your brand and approach. You should produce creative content for different social media platforms.
4# Adding URL in the description box
Never do this as it serves no purpose. Your objective is to convince the viewers to click on your site and it is possible only when you write an interesting description.
5# Using irrelevant hashtags
What is a hashtag? If it is just a social media tool then you are wrong and also you are using it the wrong way. It is a message that describes the content in an interesting manner.
6# Posts sans pictures
Don’t you remember that pictures say more than words? A simple post could look more interesting if coupled with a relevant picture and it shouldn’t take you more than a couple of minutes in locating an image and adding the image to your posts.
7# Irregular updates
If you aren’t using a social media calendar for making posts, you are irregular on social media and it will harm your online reputation in the long run. There has to be a calendar for social media activity and the posts have to be made according to the calendar.
8# Posting too much content
When you have many things to say, you should categorize and also prioritize the information for the convenience of the targeted viewers. Posting too much information is indigestible and also the most information could get buried under unnecessary information.
9# Not measuring results
Just like you have a social media calendar for making posts, there has to be a calendar for measuring results. You shouldn’t let your posts go unnoticed and if you do then your social media marketing would be good for nothing as you will never be able to reap fruits of your labor.
Social media expanding to accommodate changing needs of the users. Today there is a platform for every need but marketers make mistakes like they treat all the social media sites equally and also they try optimizing every media platform. While each social network needs individual treatment, it is simply not possible to manage all the platforms even with a big marketing team.