Pay Per Click

8 Landing Page Design Tips by Conversion Rate Optimization Experts

Try following ways to improve your landing page impression and ROI and see results in short time. There are 8 tips that are simple and practical.

  1. Use tailor-made landing pages for customized campaigns

First create a compelling copy for marketing and then send the copy for designing the page. In this way, you can make a perfect match and balance between copy and design.

  1. Don’t sell what you can’t solve

The message is clear. You should be straightforward in your approach and make sure that the visitors get answers to all their questions from copy and design.

  1. Mine customer comments to find gold

One of the best things in copywriting is that you are free to use your creativity. Here you can take help of your customers that satisfied with our product/service. Mince no words in mentioning their reviews in your copy to give a personal touch and make it more real.

  1. Keep it short without killing the description

Don’t look eager to get clicks. Marketers supply as much information as they can to push the customers to click on the action button but little do they know that service many important points could distract the viewers and they could start thinking the other way. Keep your copy short so that the customers hit the call-to-action button at the first thought.

  1. Establish a process to approve ad copies

Two are always better than one. First one is the copywriter that writes the copy and two are approvers that give their feedback on the copy. Use the copy only when it is approved by at least two persons with different opinions.

  1. Have a specific flow for your content copy

Before you go and post an ad copy on social media, ask a few questions to you.

  • Who are you writing for and how do the targeted people fit into your customer base?
  • What problem the content is addressing and how will it improve the user experience of targeted viewers?
  • What is marketing objective and where is the call-to-action?

Answering these questions will help you choose a channel best suited to post and market the content. From here, you can keep track of the content and see the response it gets. Stick to your editorial policy no matter how many content pieces you are creating and posting.

  1. Help your customers

Customer support is the backbone of marketing and communication. The support will enhance customer engagement that is the first step of success. Educate your customers on product qualities and its advantages so that they have confidence on your product and they start engaging with your content.

  1. Your landing page should have the following contents

There are three important contents that you must include in your landing page. First thing is CTA that is call-to-action. You need a call-to-action in the landing page and it must be there in the content. Also it should be visible to the viewers.

Second thing is making the copy persuasive. The targeted customers should feel that you care about them and you are able to be clear in your approach. Use subheadings with main headline to make the copy persuasive.

Third is to determine whether you need including anything like a video or picture to substantiate you claims made in the copy. Or do you need sacrificing such elements.

Other important elements of a landing page are:

  • Features and benefit of the business
  • Social proof
  • Hero shot


Success of a marketing campaign depends on its landing page design and ad copy. Sometimes you see customers simply click back from the page without leaving any sign of their displeasure. If you can make the landing page design and ad copy interesting, you can increase ROI.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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