Search Engine Optimization

What is The Best Approach to Data-Driven SEO?

Could you manage what you can’t measure? It is what you try doing in SEO. When you download information, you never think of management and feel overwhelmed or it is better to say overburdened when analyzing the accumulated information. It is time to learn how to focus on information that drive results from a load of info downloaded from the web.

Information isn’t knowledge

Knowledge can be found buried under load of information but not every piece of info is for education. And it is the biggest problems with SEOs that are unable to differentiate between information and education. What they do is they take load of info to be knowledge and keep downloading as much content as they can.

Data is the knowledge but you have to analyze it. Today tracking and downloading data is an easy affair with a JavaScript tracking code. But info collecting with tools provides little value as it uses artificial intelligence. On the contrary, manual selection of data and analysis gives valuable content you can use in SEO.

The SEO Implication

Complexity can kill execution. It is true for SEO process that involves collecting and analyzing a load of data from varied sources including search engines and social media. Collection of data makes the science of SEO more complicated and SEOs start compromising on quality of solutions to the complex problems.

What is the solution?

It isn’t that you need putting a full stop on your data collection or delete the data collected but that you should be more focused in your approach towards SEO. Every digital marketing campaign has is challenges that different from others. With data collection and analysis, your goal should be to drive actionable knowledge that can improve effectiveness of the campaign. 

The goal of data collection should be to get the knowledge helpful in improving performance of campaign. The goal should work like a lighthouse and dictate you in the process of data selection, collection and analysis. Also you should be very careful about the load of data killing the execution.

Here’s how you can bring speed, transparency and quality to your data selection process

  • Approximately 25% of marketing time goes in data collection but usually SEOs collect data that is nice-to-know or that sounds great. Changing the approach to need-to-know would give more fruitful results.  
  • Focus should be on quality of information collected instead of quantity of data downloaded from different websites.
  • Avoid multitasking as it can distract your mind from the goal. On the contrary, single tasking will improve focus and give expected results in the long run.


Digital age has open Pandora box before SEOs. The information available on the web seems to be no end but there is a limit to info collection and analysis. In SEO, you need to be serious about everything that can help in the process but at the same time you should know that not everything can be helpful. You should save time while collecting info and invest more time in analyzing data.



Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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