Keywords are central to digital marketing hence you should be very careful with search and selection of those words and phrases. Usually, keywords are single that is targeting one query but long tail keywords can attempt to answer more than one query. Here we’ll discuss niche keywords that have set of keywords.
It is targeting multiple keywords with niche keyword and it is quite beneficial in search marketing. Let’s learn to search niche keyword with the help of featured snippets.
Step 1: Search a relevant question
Enter a question so that you get an answer in featured snippets. Featured Snipped is a quick and relevant answer featured in a box on top of search results. The answer is usually of one to two sentences. Also with the snippet box, you could find another box showing “People also ask”. It is this box that will broaden your search query. Here you can see the topics search engine thinks relevant to your query.
Step 2: Choose the most relevant query from “People ask for”
Study the suggestions in “People ask for” and select the most relevant query. You will get a set of options slightly different from each-other and your search query. Second search will also yield a featured snipped with “People also ask” box. Again you have suggestions and you can repeat the process to find more relevant search results.
Step 3: Dig into low value snippets
Your first answer was a snipped with suggestions for “People also ask”. You continue the search by choosing a suggestion and you get another featured snipped with more suggestions. You can also keep an eye on low value answers that Google tries to complete your query. Study those snippets and select suggestions you find matching with your search.
Step 4: Compile a list of “People also ask” suggestions
Until now, you have accumulated a set of keywords from “People also ask” and low value snippets. You can further study the keywords selected to tick those that are very closely related to your search. For convenience, you can note down all the keywords in an excel sheet.
Step 5: Analyze your keywords with a keyword research tool
You have the keywords that are generating featured snippets matching with your search query. Now you need analyzing volume and competitiveness of each keyword. Put the keywords in a research tool one by one and asses their usability.
Step 6: Use the keywords in metadata and title tags of your web pages
Since you have narrowed your search query to most relevant keywords, you can apply the selected words/phrases as heading tags (H2, H3)on the web pages and ask your content team to generate valuable content for those headings. The content team could do a better job when they have specific keywords to target.
Time to measure the niche keywords in campaign
Update your campaign with the selected keywords. Here you can use a label for each niche topic. Allow your content writers to develop quality content for each topic and include the broad category of keywords in the content. Post the content and see how it is doing on search engines. You will find that the articles are doing well on multiple keywords instead of one.
Multiple keywords targeting is the idea behind niche keywords. Here you find relevant queries using “People also ask” snippet search and also consider love value content. You have a main keyword and a couple of relevant keyword headings like H1, H2 and H3. Since a niche keyword is a set of relevant keywords, your site ranks of multiple keywords instead of one.