Digital Marketing

Why You Should Choose Digital Marketing If You Are A Job Seeker?

A rise of Amazon, Flipkart and thousands of other e-commerce companies like Snapdeal and Myntra is surprising but their sustained growth and development proved that the future of business lies on the web.

E-commerce companies proved that digital marketing isn’t a job but a profession or it will be more appropriate to say that e-commerce opened a new avenue for job seekers. The estimated worth of digital marketing is $62 billion and it is growing every year. Today mobile marketing is also included in digital marketing and the mobile market alone worth $7.2 billion.

Digital marketing is the need of the hour; every business need professionals experienced in making, executing and monitoring digital marketing campaigns. Demand for highly learned and seasoned professionals is increasing day-by-day and this is certainly the biggest reason for job seekers to enter into the promising field of digital marketing but there is a bigger reason than the increased demand.

If you want a career with work-life balance then choose a career in digital marketing. A recent study in traditional work environment revealed that 46% managers work more than 40 hours a week and four managers out of ten are of the opinion that their work hours have increased over the years. But the biggest roadblock to achieving work-life balance is stagnant growth. 49% managers feel that income has become stagnant and 48% said that demand has increased in ratio to income.

Digital marketing has a clear advantage over tradition career opportunities. It received highest ratings for work-life balance. Here opportunities galore and the income are higher than other professions. So, if you look at the recent trends in the job industry, you will find that there are more jobs in digital marketing than others. If you aren’t typed into a specific career like MBA then you should switch to digital marketing.

A better work-life balance is certainly a plus for jobseekers. Instead of looking for career opportunities in the already overcrowded traditional industries, they can make smart careers in digital marketing. In recent years, more and more MBAs and other professionals are turning to digital marketing to make work-life balance. And this number is expected to increase in future.

Imbalance in work and life creates unnecessary stress in mind and the stress causes frustration. It becomes difficult to grow in an environment where there are many roadblocks and the professionals have to work according to established rules. But digital marketing provides freedom to work. It is possible to choose your working hours and also it is possible to determine your income in digital marketing. You can even work from home and become your own boss. And it is quite easy to make and build a career in digital marketing. A short course in digital marketing is sufficient to catapult your career in the ever expanding field of marketing.


It is getting difficult to make a balance in professional and personal life. Working hours have increased but growth is stagnant. Managers are putting more hours to work than to their family life. Digital marketing is the only field that promises a balance in work-life and high income.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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