Digital marketing is no longer secondary to traditional print marketing that involves newspaper classifieds and pamphlets. Advantage of digital marketing is that it is continuously evolving with new avenues being opened every day.
Here the 5 most important things you must know about digital marketing
- Mobile search has exceeded desktop search
More than 70% of Internet users rely on mobile search that they do on their mobiles and tablets. And the number of mobile Internet users is increasing day-by-day. ZenithOptmedia report says that average time of desktop search is 36 minutes but time of mobile search has increased to 86 minutes and it is increasing day-by-day.
- Local search gets more traffic
Google is serious about accommodating more business on its search results and also it wants to give better results. It has started favoring local results as it is the only way to accommodate more websites on SERPs.
- Email marketing is still the king
Email marketing is quite beneficial even at this time and age when social media is fast becoming a synonym to digital media. Advantage of email marketing is it can target individual clients. It is quick and affordable in comparison to other media.
- Online video is blowing up
The social media marketing report 2016 says that 6 out of 10 businesses relied on video marketing and also that they will strengthen their video marketing strategies in 2017 and beyond. Viewers find video content more interesting than pictures and text matter.
- Paid ads can boost Facebook results
Facebook receives maximum traffic in social media. It is used like a platform for meeting of minds. Facebook provides a variety of ad options from video ads to pop-ups. And these ads are simply useful for generating Facebook traffic.