Success stories of E-commerce in India


Electronic commerce or E-commerce is a platform through which trading of products and services can be done using the internet. E-commerce businesses are employed in online shopping websites, fund transfers, stock management systems, data collections and many more. This forum of business developed in 1971 for the first time to arrange a cannabis sale between students of Stanford and Massachusetts. In India, e-commerce websites have gained massive success through online shopping. Other websites which facilitate cab-booking, events-searching and trip-planning for customers have also experienced accelerated growth.

Online retail stores

Flipkart, Snapdeal, Jabong, Koovs, Craftsvilla, Limeroad are all online websites which are headquartered in India. The prime reason due to which these websites are a success is because of the cash on delivery system, which allows customer an easy payment method.

  • Flipkart: A company found by Sachin and Binny Bansal, headquartered in Bengaluru, it is famous throughout the country for its reasonable price, offers and discounts on variety of products. The wide range of books available is much appreciated by customers.
  • Jabong: A platform where customers buy lifestyle products ranging from clothes to beauty care. The fast deliveries and good product quality is the main reason why it stands out among other stores.
  • Craftsvilla: Highly appreciated for its collection of Indian wear, this store sells clothes and jewelries for very reasonable prices.

Cab services

The biggest cab service company in India is the Ola services. Spread across the country, this website provides the first ride up to Rs100 free of cost for its customers. Their services are quick and safe. The Ola app is easily accessible in any android phone, which makes it easier for customers to call cabs in case of emergency. It was founded by Bhavish Aggarwal and Ankit Bhati in Mumbai, and then proliferated its services throughout the country.

After the success of Ola, local cab and auto services in different cities have also begun. For instance: Pickupwala in Visakhapatnam, Yellow cabs in Hyderabad, Oricab in Bhubaneswar and many more.

Other startups

Startups like Saavn, Makemytrip, Zomato, nhance are all applications which make the life of commoners easy. Saavn is an app where one can download and upload songs, makemytrip helps in planning trips to various places around the world, Zomato searches for good eating joints around the locality you live in and you can even rate it yourself and nhance is an application which helps people to prepare themselves for business interviews and exams by bringing news related to that field from around the world to one platform.


The world revolves around the internet today. E-commerce is a great forum for startups to establish themselves. In a country like India, e-commerce plays an important role because it needs minimal or no investment and all one needs is an idea to begin an online store. The unemployed youth of India has a great advantage to make use of through the electronic commerce platform.



Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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