Search Engine Optimization

Ways to make your Content and SEO ‘SMART’

Google has changed the search game in many ways over the last 6 years, but one point or we can say weapon remains the same and that is Content. Yes! Content is the weapon that surely pulls web traffic or visitors and converts them into clients later.  Ultimately content marketing is a type of a synonym of digital marketing. Many digital marketing institutes are especially teaching content marketing as a chapter or part of the course.

There are a lot of efforts that go wasted in content writing and SEO with no benefit to your business. But here some easily applicable methods or tricks are mentioned in this blog. This is the era of smartness means smartness in every field. If you know the tricks to sell your product only then you are smart enough to compete with your competitors in this digital world of marketing. Here the word smart is referred to the frame for smart content and SEO practices in which S stands for specific, M stands for measurable, A stands for achievable, R stands for relevant and T stands for Timely. You can learn these tricks in digital marketing course for boosting up your content marketing and SEO. Now we will discuss each of these terms individually in details.

Specific content wins always, as your content is for your visitors not for search engines only. Your content should be based on what your visitors want to read not what you want to show, plus it should be informational and clear to everyone not too much heavy paragraphs to read. Understanding the audience you are writing for is the smartness in content marketing for eg: what’re your visitors need according to keyword researches and what they want to see after those searches. Next thing is the content format, choose your content format smartly according to the media platform where you are using it. Like you can create various type of content to display on different types of social sites. Due to this, you increase the opportunities to be seen on top of SERPs of various types like google images, videos, youtube etc.

Measurable content delivers on the metrics that matter and align with your business goals. Improve your visibility and key metrics like engagement, time on site, sharing and conversions with strategic content optimization. Use readability standards and optimize your title tags, meta descriptions, subheading, images and texts in line with today’s SEO standards. Keep your visitors engaged in your site’s world by internal linking, this improves user’s experience too. There are a lot of digital marketing institutes in Delhi where you can enhance your knowledge and skills practically.

Actionable content always works, means questions and answers are very important on your site to increase the visitor’s interest. Their every question should be answered. Your content creators should be empowered with technical SEO support. Optimize content for activation across multiple channels means the same piece of content on every social media platform will not give results.

Resonate with content promotion in relevant channels means your spend on promotions should be used at the relevant platform where you actually need that, where you can’t get wanted traffic organically, or where your right audience is targeted. Plus, do not forget Emails means your 80% consumers want monthly emails from you in which your urge should not be only of selling your product, it should be decent or in their helping form.

Tangible business results are derived from SMART content. For using all of these techniques, you definitely need a digital marketing training in Delhi which is now in very demand.  Multidimensional content is profitable for your business and makes the element to build brand authority. Do not make your image like just a seller, encourage people with your informational content which engage your audiences and makes conversions of them into clients.



Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

Leave a Reply

Your email address will not be published. Required fields are marked *