In digital media, content is information and content marketing is branding with information. It is the simplest definition of content marketing. It can also be defined as a technique of distributing valuable information that is relevant to the search intent of users. The objective of content marketing is to drive profitable consumer action.
Why content marketing?
Buyers are researching more information about products/services/businesses they are interested in. They are digging deeper by asking questions to search engines. The only way to addresses the queries raised by targeted audiences is to write content. Websites need to be prepared with their answers to the potential questions the targeted customers could throw. Content writing is the best way to communicate with visitors.
Another reason for content marketing is that branding is impossible without content. If you look at various channels of marketing, you’ll understand importance of content.
Search engines: The content hungry search engine spiders are always looking for information. They keep collecting info in every form like videos, images, infographics and text matter.
Social media: Facebook posts and Tweets are forms of creative content. You produce interesting posts and tweets to feed your social media profiles. You try attracting targeted audiences with your social media posts.
Web pages/articles/blogs/PRs: People search information that can be provided in the form of web content published on webpages or articles and blogs. Also websites can distribute press releases to educate and inform the targeted audiences.
Secret of content marketing
Adding value is the only secret of writing content. When you see an advertisement with little or no value, you prefer skipping the ad instead of seeing the ad. Similarly, Internet users skip the webpages, blogs and articles that contain little information for readers. With content, you can add value to your website and also to your marketing messages.
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