The Beginner’s Guide to Mobile Marketing and its Strategy

Marketing businesses on mobiles are mobile marketing and there are many ways of business promotions on mobiles. For instance, text messaging is the basic form of promoting a business on phones. Similarly, Smartphones can be targeted with Internet browsing and apps.

Some interesting mobile marketing statistics:

• 80% of mobile time is spent on applications
• Mobile searches have increased 200% since 2012
• Mobile searches will surpass desktop and laptop searches in future

Cell phones are here to stay and the new breed of mobiles is capable of working with laptops. They have smart features that convert the phones into handheld computers and for this reason, experts believe that the mobile will eclipse desktop in the coming years.

Mobile marketing strategy

App-based marketing: You don’t need developing an app to promote your business as you can take advantage of Google AdMob to display your ads on third-party apps.

In-game mobile ads: Ads appear in the games. Players see the ads in pop-ups and banners and sometimes as full page ads.

Location-based ads: These ads appear in search results and also in apps. The users are provided options matching with their searches. The options provided are available within 1 KM radius of the user.

Mobile search ads: The ads are created to appear in basic Google Search on mobiles

Mobile image ads: Image-based ads for mobiles

QR codes: The codes when scanned take users to specific web pages the codes belong to

SMS: It is the basic as well as the most affordable form of mobile advertising