Search Engine Optimization

What Is The Best Way Of Getting Quality Links Through Guest Blogging?

Building backlinks is a part of SEO but the links built for SEO are good for nothing because they only increase number of backlinks. The three important factors in backlinks are:

• Quality
• Quantity
• Diversity

Link should be in a good amount and of high quality. Try getting links only from high authority domains. Also try collecting links from diverse websites and not from one type of sites. Guest blogging is a great way to get links that help. But you should first understand seriousness of guest posts.

Guest posts shouldn’t for SEO but guest blogging is done for SEO benefits. How would you make a balance between the writing for readers and writing for marketing? Here I’m sharing three ideas for guest blogging that will help in collecting quality links from guestthority domains.

1# Brand awareness with guest blogging

It is a hotly debated topic as Google is quite serious about this matter. Guest blogging is a great way to earn a quality backlink but the objective of the blog should be to provide information and not to earn a link. In other words, backlink should be secondary for guest bloggers. It is like a reward for all the hard work the authors do to research and present valuable information.

Google clarified its stand on guest blogging in 20014. The search engine said that it supports guest blogging but only for information and not for SEO links. But you should simply do guest blogging to make your brand popular. Talk as much as you can about your brand as people buy from those they know.

2# Mention your band more than others

Guest blogging provides an opportunity to get quality links from high authority domains but do you think just having a blog is sufficient to go to a site and post it. Writing on regular topics and saying things people can find on other sites as well won’t help in getting quality links. You need to serve a different recipe with a new flavor and color. The content for blogs has to be totally different from what others are posting.

The content should change lives and minds and opinions. And writing a piece of high octane content isn’t a difficult task if you are ready to do some research. First of all, see what others are talking about. It will give you a fair idea on the hot topics. The second step is to get a unique idea matching with your brand and writing on it.

3# Mention influencers in content

People want to hear from authorities. They believe in experts and for this reason, blogs authored by industry experts are read, liked, commented and shared more than others. You can certainly produce an interesting piece of content but would be authoritative. To make it authoritative, you need mentioning industry experts in your blog post.

See what experts are talking about and how you could relate their thoughts and words to your content. Also, send a link to your blogs to the experts mentioned in the content. They will certainly like to link their sites to your blog. And in this way, you can make your blog post authoritative. By simply mentioning influencers in your post, you can increase the value of the post manifold.


You are busy collecting links you can using the regular email marketing method and you could have hundreds of suck links but need a hard-to-get link for which you need an authoritative post that can influence the decision of your customers. Collecting backlinks could be cheap but getting a quality backlink needs more than labor. It needs serious thoughts and out-of-the-box thinking.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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