Mobile Marketing

Emerging Trend of Mobile Marketing

What is Mobile Marketing?

Mobile Marketing is the elixir for a successful business venture today. We could say Mobile Marketing is the future but its implementation has already taken up a steady pace in the present. Mobile Marketing is the fabrication of the ads on mobile devices like smart phones, tablets and various other mobile devices. Depending upon the platform i.e. the mobile device or the application running on the mobile device, ads can be customized, styled so as to give them a unique impression.

Scope of Mobile Marketing as a career

With mobile devices’ users count growing exponentially along with the ever expanding spectrum of internet, there is and will be a significant need of skilled people with in-depth knowledge of Mobile Marketing.

  • Popularity in India

As India itself accounts for a major section of the world’s total Digital Marketing venture, it is estimated that by 2016 there will be 1.5 lakhs jobs available in Digital Marketing. E-Commerce which has contributed greatly towards Mobile Marketing is one of the key reasons behind its growth.

  • Statistics on the scenario

As per facts there are around more than 900 million mobile subscriber, 130 million smart phone user, over 200 million internet users, with people flooding the internet like never before, marketing gurus try their best to make the most of it.

Implementation of Marketing Strategy, Search Engine Optimization, and Branding are considered to be great career options.

What is App Marketing?

App Marketing it can be classified into two divisions, first branding and advertising to targeted consumers and second, marketing one’s App so as to generate revenue from existing users and including more.

  • The idea: The whole idea of App Marketing resides over the ideology of bringing in more users and generating optimum revenue from the existing ones.
  • ASO: App Store Optimization is one such feature which helps in making one’s App visible to the customers.

What makes your app successful?

Getting new customers is not enough.

  • What equally accounts for a successful app is the revenue generated and how well the customers are yoked and comply with the App service.
  • Features like Push Message, Banners, Alerts, In-Apps Messages and Push Notification are some of the popular takeaways used.

As mentioned before about the growing users of mobile devices and internet, Mobile Marketing along with App Marketing have huge potential.

Mobile Web Friendliness of Search Engines

Mobile Friendliness of the website is a key aspect that has facilitated the growth of Mobile Marketing.

  • Change over time

In 1998, it was important for the owner of any online business to be listed in Yahoo’s directory so as to bring in enough traffic to generate profit.

Today, it is considered that if there’s any equivalent to that tsunami of targeted consumer traffic, it’s nowhere but in mobile search.

  • Customer is king

Without a mobile-friendly website, people searching for your products and services on smartphones and other mobile devices will never properly reach your business.

Customers decide what to buy, when, and from where- right on their smartphones!

  • Advantages with Google

As of April 21, Google has devised fresh algorithms mobile friendly algorithms, where sites that aren’t mobile-friendly will rank lower in search results than if they were mobile optimized. The search engine won’t block or remove ones site for not being optimized for mobile search (as Google Webmaster Trends Analyst John Mueller recently stated that “but you’ll have fewer sales because mobile searchers won’t be able to find you as easily. If your competitor has a mobile-friendly website, they’ll have a distinct ranking advantage over you.”


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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