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What is E-mail Marketing?

What is Email Marketing

Marketing through emails or use of mails for marketing and promotion is called email marketing. But a better explanation of email marketing is to use email messages to develop a personal relationship with targeted customers. Also it is a way of communication with loyal clients. When you have an offer for a client, you draft an interesting mail and send it to the client.

Is email marketing mass mailing?

There was a time when emails were sent in bulk. It is called bulk mailing but it doesn’t fit into the definition of marketing. In bulk emails, you target all the clients with the single mail. A common mail is drafted and sent to a number of email ids and this number could be in thousands. In bulk mails, the focus is on sending the messages instead of on quality of the message.

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Advantages of email marketing 

1. It enhances the personal relationship between business and customers

2. It helps in offering discounts

3. Email messages can be used for launching new products and services

4. Businesses can educate targeted clients about advantages of their products

5. Emails can be timed and also they can be targeted towards specific geographic areas

6. The marketing messages can be personalized for maximum exposure

How to run email marketing campaigns?


Emails can be tracked to find how many emails are successfully sent and opened. You can change the mail message to make it more interesting. Also, you can add a link to your website in the message.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

One thought on “What is E-mail Marketing?

  • Thanks for sharing such as relevant article. Email is one of the most undervalued elements of an online platform that converts. Relational emails help build your relationship with the subscriber. this is the affordable way of marketing. one of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. while doing email marketing focus on the benefits of your product. create a unique subject line, you have to grab the reader’s attention. It can get you sales and leads, also win you the audience’s hearts.

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