Mobile Marketing

5 Benefits of a Mobile Website

Over the decades, the usage of the internet has increased threefold along with an ever increased demand. People can now use the World Wide Web in a way, which was just a dream a decade ago. Tablets, laptops, gaming devices, watches, and mobile phones, just name the device, and you’ll get the benefit of internet connectivity in it. It has pushed off many potential competitions ruling since ages viz., postcards, telegram, etc. That’s why companies are launching their websites and designing them to be compatible with various devices and platforms for increased productivity, especially in mobiles (i.e. mobile versions of websites) which is used by one and all, and is also necessary for business.

According to a Search Engine Land report, mobile phones have been reported to show an overall 15% traffic. Considering some instances, it is much higher. Other authenticated companies like Yelp have reported that mobile phones are engaged in about 55% of all the overall searches made over the internet. Numbers given are subject to change, but the fact is authenticated that mobiles are necessary for business, firstly because it is used by all, secondly for its convenient use. That’s why we have compiled and coalesced some valuable information about how to get started if you’re confused being a Marketing manager.

Mobile Websites: Responsive vs. Separate HTML Site

Mobile websites need to be understood before designing them. The primary objective is to deliver information to its clients, unlike the standard sites. Mobiles devices interact with websites in a complete different manner as compared to traditional desktop browsers. To make a mark, it’s important to know the region of operation along with the response of the site to a cell phone or an entirely separate HTML site. A curiously website designer emphasizes upon following the same HTML and CSS codes on which the browsers open the same site as in computers so that it can render the same on all devices irrespective of the resolution. The other path underlies on the concept of making an entirely different and modified HTML website compatible with only the operating system used by mobiles and tablet companies.

5 Mobile Optimized Website Benefits

Improved User Experience

Companies grow when they are able to send links to their clients’ mobile for improved customer service and enhanced support. In many cases recently, it is observed that when a customer tries to open the website from their cell phones, it ends up showing jumbled up letters leading to customer dissatisfaction. It may land showing a bad reputation among the customers and visitors of your website. Thus, it is the goal of every company to deliver easy browsing from cell phones which form a highly rated feedback.

Increased Average Time on Site

There are a million things jumbling up on the World Wide Web daily. So, there remains a limited time to attract the attention of a visitor to your site. Mostly when the contents are being watched on mobiles which are mostly used when they are out and about on the go. Thus, if a visitor is able to navigate easily through the pages within a user-friendly written text, the chances of conversion of a visitor to a customer increases threefold.

Faster Website Load Speed

Speed is the most important parameter when it comes down to time, which is exceptionally limited in case of the internet. A regular non-optimized site for mobiles is sure to load slowly on mobile devices, or in the worst case scenario may not load at all. Even if it loads, it may cause slow streaming on mobile platforms. A mobile optimized website is proven to be user-friendly because the code is structured to sustain sites in mobile devices.

Improved Mobile SEO

Google surrounds our life from basic searches to creating a website. Thus, it is recommended by Google to direct webmasters in building responsive sites. The other way around is making a separate HTML site to serve mobile users is recommended to prefer a business. This increases the rating of sites and results in a better rank among Google mobile searches.

Competitive Advantage Over Your Competition

Making a beautifully optimized mobile website can get you way ahead in the market swarming with the game. Out of the top 200 retailers charted, 68 companies didn’t have a mobile ready website (1 out of 3). There are certain industries which are way ahead in this regard, but considering the numerology it can be considered safe and competitively ahead. You can do a research on the competition and the rank of your company by finding out whether other companies possess a mobile compatible website of their company. This might help you even plan further to run ahead in the rat race.


As it has been pointed out, mobile websites are important if your business looks to acquire more customers and increase sales for convenient connection of the company with their clients and vice versa. Staying ahead in the race with a mobile optimized website is going to push your company to its zenith. Let these two points enunciate to conclude the pros of an efficient mobile website:

Delay for a second in page reply can result in a 7% reduction in conversions.

If an e-commerce site is building $100,000 per day, a 1 second page delay could potentially cost you 2.5 million in lost sales every year along with decreased customer response.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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