A humble looking title tag could help in increasing CTR if you know how to optimize the tag with numbers and power words. It is the title tag that tells about a page and if it isn’t clear, you won’t get any benefit from the tag.
Have a look at some examples “10 Biggest SEO Tips” and “How To Save 30% On Your Car Insurance”. What is common in these headlines? They have numbers that make these headings eye catchy and interesting.
When you see numbers in search result pages, those links get click-through-rate slightly higher than others. It is called cognitive bias or standout specific. Human brain is good at finding things that are quick recognizable. So, when you read 10 biggest, you understand that it is a huge advantage and you click on that link. Having numbers in your title tags could have greater impact on viewers and the CTR.
Just like numbers, dates also have their impact on human mind; search results and CTR. Dates are also numbers. For instance take this newspaper headline “Best Actress Oscar Nominee 2017”. It is a very specific heading that tells many things about the article or blog it is linked to. You can find many headings optimized with dates.
Now how you can use dates in your title tags. If you use SEO Tips, you have the advantage of using Yoast plugin that will update your title tags with dates automatically. It is capable of changing dates from year-to-year and month-to-month. You don’t need dates on every title but use dates wherever necessary and wherever possible.
It is what irritates SEOs to the point where they don’t want to think about word count on the tags and go on writing. When you write without determining length of tags, you either write too small or too lengthy tags. These tags are quite confusing.
Features of idea tags:
Shortened tags – A study on URLs revealed that most URLs are shortened to look beautiful and more meaningful. No need of adding unnecessary words to the tags.
Length in characters – The best practice is to determine length of the titles. It should no more than 60 characters and no less than 50 characters. Maintain length of your title tags between 50-60 characters.
Use keywords – Use keywords only after doing research as you have to use selective keywords only.
- Synonyms and variants
Using synonyms and variants in keywords is a great idea to make your title tags unique and meaningful. If you are optimizing the tags for cheap cabs, you can use taxi instead of cab and also you can use Ubers. There are many options but you should sure about the synonym your customers are using. Look at SERPs for help. You can find many matching words for your keywords.
- Call to action
It is difficult to give a definite call to action in keywords but you can use power words that encourage the viewers to take a definite action like watch, search, listen and download. Also you can make a phrase of power words and use it in title tags.
Make questions wherever possible but avoid turning each title tag a question. Questions fire curiosity and also they provide an opportunity to feature in snippets. If the searchers find questions matching with their queries, they will click on the results.
Writing title tag is no more a technical matter but an artistic approach to SEO and digital marketing in the long run. You need to be as creative as you can and also you need to be very careful about liking and disliking of your customers. Use numbers, dates and questions suitably so that you get best results for your website.