Search Engine Optimization

7 Powerful SEO Tools Actually Use to Optimize E-commerce Websites

To stand out from the ever-competitive world of eCommerce, you need to maximize your search engine optimization (SEO) efforts. Otherwise, other people won’t be able to find you. 

When you make an eCommerce website, you need to have the best SEO tools in your arsenal to help you find new opportunities and keep track of your overall marketing efforts. 

In this post, we’ll walk you through with the seven powerful SEO tools that you can utilize to optimize your eCommerce site. 

7 Powerful SEO Tools Actually Use to Optimize E-commerce Websites

1. Google Structured Data Testing Tool

Structured data testing is essential for SEO as it can help improve the visibility of your site on search engine results pages. 

In fact, structured data can give you an advantage over your competitors through the extra details that it gives on SERPs. Thus, boosting your click-through rates. 

The Google Structured Data Testing Tool will help you build new website pages and enhance your current ones via manual optimizations. It also validates structured data accuracy. 

2. SEMrush

The two most important aspects of your SEO efforts are tracking your site’s performance and gaining a deeper understanding of your competitors. 

This requires extensive keyword research, allowing you to observe whether or not your keywords are generating leads, get a peek at your competitor’s strategies, and evaluate your target market. 

SEMrush covers the majority of these areas, enabling you to make a more informative decision later on. As a result, you get to enhance the effectiveness of your techniques.

It is considered as one of the best SEO tools out there, helping you improve how you optimize your website. 

3. Moz

Moz Pro is known to be one of the top SEO tools with a highly intuitive interface that provides you with a data-driven approach. 

It also allows you to identify SEO opportunities, look for keywords, track your growth, create reports, and optimize your data. Having this type of SEO analysis will help you maximize your SEO efforts. This tool also comes with highly actionable fixes, improving the overall efficiency of your strategy.

When you know how users are searching for your products and services, it helps you create better quality blog posts.  

4. Google Analytics

If you have a physical store, you can speak to your customers, learn about their habits, and talk to them. But without relevant KPIs and eCommerce analytics, your online store is pretty much blind to all of this information. 

Google Analytics will help you better understand the effectiveness of your marketing efforts, understand your customers more, and then find ways to optimize your store for conversions and sales. 

Without a doubt, it is a valuable tool in eCommerce. It provides you with insights, giving you a lot of information about your site, your web visitors, and where they come from. You can even use all of this information to look for new customers and improve your conversions. 

5. Google Search Console

Google Search Console is a free tool that web admins can use to track a site’s performance on Google search results. It’s different from other analytics tools out there in a way that it helps eCommerce store owners to focus on search as a referral and inbound marketing channel. 

You can use it to optimize your website better, making sure you’re doing everything on your part to get higher rankings on search results. 

6. Google My Business

This free SEO tool allows you to build and maintain a highly visible profile online, which shows up on the search results of Google. It also helps you connect with your prospects, display your store hours, feature photos, customer reviews, and so on. 

Ideally, it’s recommended that you optimize your account on Google My Business with compelling content and imagery that boost your overall brand. You also need to show what makes your brand unique from your competitors and regularly respond to the online reviews of your customers. 

7. Google Keyword Planner

Are you searching for keyword ideas? The Google Keyword Planner is specifically designed for Google AdWords campaigns. However, it can still give you value especially when it comes down to organic optimization.

You can use this tool to look for related phrases, and then measure the search volumes that are associated with it. Aside from that, you can also export this data through Google AdWords and then review it later. 

Final Thoughts

Let’s face it: Everyone wants to rank #1 on Google search results. But it’s not an easy feat. 

With a lot of competition going on, it’s becoming harder and harder to snag the top spot of search results. Search engines are constantly adding new criteria to rank, and algorithms are always changing. 

Fortunately, it’s not impossible to rank as long as you have a solid understanding of the basics, and you’re using one of the best SEO tools out there to make an informed digital marketing decision.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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