Best Time To Post On Instagram In India

Best time to post on instagram

Social media’s powerful role as a mighty influencer in business growth is well established.  This is truer in the case of Instagram—the social app where millions of videos and photos are circulated.

One oft-heard question is what is the best time to post on Instagram?

Surveys point to the high level of engagement by users at Instagram. At this social media owned by Facebook, nearly 50 percent of the users are daily visitors and 30% check their accounts many times a day.

Response Depends a Lot on Posting Time 

The number of likes and other kudos harvested at Instagram depends mostly on the timing of posts in social media triggering an enervating debate on the best time to post on instagram and social media.

Aura of Instagram

The question of right and best time to post on Instagram is reverberating as Instagram has a princely aura unlike other social outlets thanks to the high reach and engagement rate.

The best time to post on instagram

The platform’s 800 million plus active monthly users and 500 million daily active users have brought in one million plus advertisers.

It is natural that such a happening place with high RoI the curiosity with regard to the best time to post on Instagram will prevail.

Fortunately for social media fans, there is the best time to post on Instagram app to go for timely posting on Instagram.

Of course, expert guidance is readily available on when is the best time to post on Instagram.

India and Instagram

The best time to post on Instagram in India is also exciting as social media including Instagram, Facebook, and Whatsapp are becoming digital marketplaces with 80% of merchants deciding to cash in on the power of their reach in tapping a larger consumer base.

Best time to post on instagram in india

A study by Paypal says India sits at the top in the Asian market except for China in social media usage. The stats put India usage at YouTube (64%), Twitter (61%), Google+ (50%), Skype (53%) and LinkedIn (33%) for goods and services sale.

The major attraction of Instagram marketing is low overhead costs and high reach.

Narsi Subramanian, director of Paypal India says Indian merchants do social media as viable enough to explore social sites to grow business.

The raging debate on the best time to post on Instagram seems to be getting more inputs.

Regarding the best time to upload on Instagram, there is a consensus that users do engage the social network throughout the week. However, Mondays are marked with hyperactivity by the audience after the lull of Sunday.

Any Day is Fine For Instagram For Best Time To Post on Instagram

In the matter of Instagram posting, studies say any time is fine from Monday to Thursday barring the 3–4 p.m slot. Videos do well if posted on any day particularly in the 9 p.m.–8 a.m slot.

However, some surveys list the following time segments as best to post on Instagram

  • 8–9 a.m.
  • 2 a.m.
  • 5 p.m.

A survey by Quick Sprout endorses the visible surge on Monday postings and a clear dip on Sunday postings.

It follows that any day of the week is fine for Instagram postings. Neil Patel, the famous digital marketing evangelist, notes that Instagram engagement from users is highest during off-work hours than working hours.

Monday is Best

The survey by Elle & Co on the best time to post on instagram and social media asserts that the best day and time to post on Instagram is Monday.  It says posting any day is fine since Instagram users are active all day. However, a slight dip in activity is evident from 3–4 p.m.

Huffington Post survey recommends the best time to post on Instagram is from 2 a.m to 5 p.m and the peak time being 7 p.m Wednesday.

A study by “Later” suggests skipping working hours for posting on Instagram. It says the time slot of 3 p.m to 4 p.m is good for posting when people are on a leisure time.

Thanks to Instagram’s ability to promote growing brand awareness and businesses see it as a perfect vehicle for promotions. The right time to post on Instagram becomes important as no other platform offers such a cool brand promotion without sounding aggressive to customers.

Nearly 70% of Instagram users also look for brands on this platform.

Software-based Instagram postingn 

In making sure that posts go online at a peak time, many people have started using scheduling software including Hootsuite.

The benefit is that the software helps in scheduling posts in advance without being online at the required time of posting.

This is helpful for people having a hectic life with limitations in being physically present to post stuff online at the best posting time.

Once the ideal Instagram posting times are worked out, running Instagram Ads is also easy for peak hours to optimize the budget planned. When Ads come alive during high competition hours, the CPC will shoot up.

Know Users Checking Time 

what is the Best time to post on instagram

Before posting on Instagram, knowing how often user are checking Instagram is important. Morning happens to be the best time for the majority of Instagram users to login in and evening hours are also good as they return from work or college.

Regarding specific days for Instagram posting, Analytics company Simply Measured says the best time to post on Instagram is Wednesdays and the suggested time slot is between 5:00 pm and 6:00 pm.

It also advises brands to skip posting in the middle of the night as the life of an Instagram photo is not more than 4 hours.

Matter of right guessing

It is a matter of right guessing as to what will be your audience downtime and when they may check their social media accounts.

For example, posting in rush hour for businesses having an audience in New York or London will make sense as many will be stuck on trains or trams at rush hours with nothing to do except browsing smartphones.

5 Ways to Gain More Instagram Followers (100% Free) | Become an Instagram Influencer!

Peak Posting for Varied Time Zones

Today businesses are not restricting to local audiences and are cultivating audiences beyond their time zones and continents. So managing peak posting times and the best time to post on instagram will appear like a challenge.

There are many options for posting on Instagram. One way is spreading Instagram posts for the sake of diverse audiences. For many businesses chunks of the audience come online at 8 AM in one demographic while in another the peak time might be 10 PM. So posting the same content at day and night makes sense.

In such contingencies, the original content can be spiced with different images for targeting different time zones.

Customising the posting timing to the taste of valuable audience in accordance with their best downtime can generate and retain profitable clients as online postings reach them easily and sales will increase.

High engagement rates of Instagram posts will also expand the longevity of posts. On Instagram, both engagement and impressions matter. Posts with higher engagement rates always perform better.

Instagram hashtags

Best time for instagram post

Based on the nature of the industry, Instagram hashtags must be used to boost the visibility of photos. The best hashtags can be discovered from a casual Google search.

Trendy Instagram hashtags include: #tbt (throwback Thursday), #instadaily, #photooftheday, #instagood.

But make sure not to lavish hashtags; showing a paragraph full of hashtags will backfire as cluttered look will repel visitors.

Periodic Shifts in Best Time To Post On Instagram

At the same time, many surveys also show that the answers on the best time to post on Instagram are not static and preferences are changing every year.

A poll of social media managers in 2018 has said evening time from 7-9 pm is the best time for Instagram.

In the survey bulk of the social media, managers said lunchtime from 11am-1pm was also best on Instagram apart from the 7-9pm slot.

By creating a personalized and best time to post on Instagram reach and likes and followers can be increased.

The query on the best time for the Instagram post will remain steady as the user engagement of the visual network stays high.

Estimates suggest Instagram exchanges 95 million photos and videos 4.2 billion likes are harvested every day.

The fascination of brands with Instagram to reach out to a huge global market is attested by the thoughts on how to post on Instagram.

A study by Forrester is worth remembering. It has reinforced how Instagram is leading social media users in interacting with brands. The study, after analyzing 2,400 posts and 11.8 million user interactions concluded that user interactions on Instagram are the highest. It is a promise that greater benefits will follow from best time to post on Instagram than in any other social network.

 

See More Related Articles

 

Top 18 Instagram Marketing Tips To Grow Your Brand in 2018

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Top 9 Linkedin Marketing Tips for Business to be in 2018

Top 15 Facebook Marketing Strategy and Tips You Need To Known

A Practical Guide: How to Make Money from Social Media in 2018

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6 Ways to Get More Instagram Followers and Grow Your Brand

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

72 thoughts on “Best Time To Post On Instagram In India

  • Jun 28, 2020 at 6:02 am
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  • Jun 30, 2020 at 6:56 am
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    Great article that I’ve ever read about Instagram. It has became a knowledge for my Instagram account.

  • Jun 30, 2020 at 6:57 am
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    Wow, great article. There are many people, who will be active on Instagram at various period of time, and it varies their time zones according to their country and it is important to search for your individual best time in order to post on Instagram.

  • Jun 30, 2020 at 6:59 am
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    Just stared working on blogs Instagram account I always felt that posting content at a time when most of my followers is a good idea to get more reach and engagements. Thanks for this article.

  • Jun 30, 2020 at 7:01 am
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    I think the major part is timezone, If you are targeting the Indian audience then all these timings should be around their timezone, not yours. Thanks for posting these information with us.

  • Jun 30, 2020 at 7:03 am
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  • Jul 1, 2020 at 7:12 am
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  • Jul 1, 2020 at 7:23 am
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    Great piece of content, This is really interesting! I am going to have to take a look at the analytics for my Instagram.

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  • Jul 2, 2020 at 6:53 am
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    Knowing the right time to post on Instagram is very important that way you know when the best time to reach your audience is with peak viewership.

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  • Jul 2, 2020 at 7:00 am
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  • Jul 3, 2020 at 7:07 am
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    As of right now, They key difference is that with scheduling software, it will alert you when it’s time to post and have it ready to go. I was forgetting to post it at the right times without the notifications.

  • Jul 3, 2020 at 7:08 am
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  • Jul 4, 2020 at 9:03 am
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    I agree with most of the graphic; however, I’ve found that my highest traffic times on instagram are between 8pm and 11pm.

  • Jul 4, 2020 at 9:05 am
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    I’m in the same boat as many of the others. I have best times for engagement, but I also have personal best times on when I actually want to post too.

  • Jul 4, 2020 at 9:10 am
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    Thank you so very much Sir! That’s excellent, gathering data and monitoring engagement on your own community is by far the best way to formulate a posting strategy.

  • Jul 4, 2020 at 9:12 am
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  • Jul 10, 2020 at 9:23 am
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  • Jul 15, 2020 at 6:38 am
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    I really liked your article . Yes it’s difficult to find out right time to post and target relevant audience. Your article highlighted some important points to be keep in mind before posting. Thanks for sharing such information with us.

  • Jul 15, 2020 at 6:40 am
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    I think the major part is timezone, If you are targeting the Australia audience then all these timings should be around their timezone, not yours. Thanks for sharing such information with us.

  • Jul 15, 2020 at 6:43 am
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    People always seem online on Social Media, but that doesn’t mean they are active all the time. Various Social networks have a particular time zone to post over. And your post about Instagram is really helpful. Thanks for sharing useful post!!

  • Jul 17, 2020 at 6:58 am
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    While working on my Instagram page I always felt that posting content at a time when most of my followers is a good idea to get more reach and engagements. The follower’s insights screenshot that you shared in this blog post is very helpful. Thanks for this article.

  • Jul 17, 2020 at 6:59 am
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  • Jul 17, 2020 at 7:07 am
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  • Jul 22, 2020 at 4:08 am
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    Great piece of information. Anytime is good as long as you know when most of your users use Instagram. Your post here explained it very well. Thanks for posting such valuable information with us.

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  • Jul 25, 2020 at 7:55 am
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  • Jul 25, 2020 at 8:05 am
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    Thank you for this information! All of your blogs, have been really helpful for some like me who want to target relevant audience at right time. All the best wishes and more success to you in 2020.

  • Jul 25, 2020 at 8:08 am
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    Posting at the right time can be a big factor on boosting engagement, driving traffic, and gaining new followers and customers! Great post!

  • Jul 29, 2020 at 6:35 am
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    Excellent article on best time to post on Instagram. This is the best post I ever read about Instagram. It is really helpful to instagram users as well as for those who are marketing via instagram.

  • Jul 29, 2020 at 6:37 am
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    Thanks for sharing such helpful information with us, I get to know more about Instagram and benefits of posting at right time after reading your blog. Once again thanks for this information.

  • Jul 31, 2020 at 6:06 am
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    It cab be very helpful if know the right time to post on Instagram, this can drive a huge traffic to your post. Really amazing blog with very much helpful information, thank you very much for writing this great blog.

  • Jul 31, 2020 at 6:16 am
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    I love this! It’s so true, nowadays people spend most of their time on Instagram and Facebook. But it is very difficult to know the right time to post on these social media plats forms and your post really helps me a lot in this timing schedule. I hope this can drive me huge traffic to my post. thanks and keeping posting…

  • Jul 31, 2020 at 6:21 am
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    This was exactly what I needed, and came at the perfect time too. Thank you so much for writing a blog on best time to post on Instagram, I really love reading this post.

  • Aug 5, 2020 at 5:56 am
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    Very helpful! I also add a personal logo on each post to gain more traffic. I Really recommend your post if anyone wants to know the right time to post on Instagram. Thanks for this Quality content…

  • Aug 5, 2020 at 6:00 am
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    Posting at the right time on Instagram can be very beneficial and can drive a huge amounts of traffic, and gaining new followers and customers!

  • Aug 5, 2020 at 6:05 am
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    Wow thanks for these good tips, this helped me out because I always have a hard time deciding at what time I have to post.

  • Aug 6, 2020 at 6:23 am
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    It is very difficult to drive traffic from social media platforms like Facebook or Instagram and if you know the right time to post it can be very beneficial for getting traffic and more follower in Instagram.

  • Aug 6, 2020 at 6:45 am
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    Great post! Thanks for sharing such a valuable information here. After reading your blog, I apply your method and it really helps me to get some traffic on my Instagram post.

  • Aug 6, 2020 at 6:50 am
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    I think the most important part is time schedule, If you are targeting the Indian audience then all these timings should be around their timezone, not yours. And it is very difficult to find the right time to post in Instagram and your post really help us. Thanks for sharing such information with us.

  • Aug 7, 2020 at 5:43 am
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    I’m suffering from the same problem like many others. I always post on Instagram but fail in getting traffic in post. I have read your post and I hope this really helps me.

  • Aug 7, 2020 at 5:47 am
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    Thank you so very much sharing this useful info with us. That’s excellent post, for getting more engagement to post it is very important to know the best time to post and your blog helps in this a lot.

  • Aug 7, 2020 at 5:50 am
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    That’s really great and informative post for me, as I spend most of my time in Instagram and I am always wrong time. After reading this post, now i can effectively do my work.

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