In today’s age of technology, it is imperative for a brand to maintain a successful online presence. In fact, many customers judge a company’s authenticity and credibility through its online brand reputation. So, if you are looking to pursue and capture leads for your business, then you should begin with an effective brand reputation management.
A growing business can’t survive without a positive brand reputation. It attracts loyal customers and increases their confidence in your services and products, ultimately driving sales and successful lead generation.
You can build a thriving reputation for your brand in today’s overly competitive online environment by coming across as a knowledgeable source. Start by offering a solution to your customers’ pain points on social media, blogs, and other online forums. Give them what they want and create a positive impression of your brand. This will not only enhance your customer reach but will also help your brand grow. Here are a few tips to build long-term relationships with your customers and create a stellar brand reputation:
1- Be consistent in your branding strategy
Make sure that your branding is consistent in all the online platforms you are using for lead generation. This helps reinforce your brand in the mind of potential customers and creates brand recognition. Create brand guidelines (such as color, font, logo placement, etc.) and use them consistently across all online mediums.
2- Educate brand reps
After creating branding guidelines, educate your brand reps to apply them in all channels. According to research, brand messages shared on social networks by company members get 561% more reach as compared to the company’s official social media channels.
3- Invest in a strong PR program
Having a strong PR team on board can position you as an expert in your field. Use online blogs, print media and other lead generating trade outlets to build a successful brand reputation. PR can improve brand image, manage negative feedback effectively and increase positive web presence.
4- Use video marketing
Videos are the latest fad, and by 2020, videos are considered to take over 80% of all the consumer internet traffic. This is why we recommend using a smartly crafted video that not only displays your product but also sends across a strong brand message. Use YouTube, Vine, and Vimeo or video posts on social media platforms like Facebook.
5- Start a blog
Adding a blog section to your company’s website will not only increase your SEO rankings but will also make your brand more credible to potential customers. For example, if you own an online leather skin shop, publish blogs that teach people how to take care of their leather accessories or ways to style leather jackets all year long. You can also use the blog to put forth your company’s mission, achievements, website mentions, etc.
It is easy to lose sight of the connection between brand reputation and lead generation in the daily hustle and bustle of usual business operations. But lack of brand reputation management will result in poor sales and conversion rate, hence, affecting the organization’s overall success.
If you have any more tips that can help new startups with a comprehensive brand reputation management program and lead generation, then let us know in the comments below: