Your Facebook business page is not just another static marketing tool. In fact, with the right strategy in place, it helps bring in new leads, converts prospects into customers, improves your SEO efforts, and bring in sales.
But Facebook is already saturated with business pages. Only when customers come to your page directly or are directed there with some sort of interaction (such as a sponsored post or ad) they will not be likely going to take notice.
So what can you do to ensure that your Facebook page gets the attention that it deserves?
In this post, we will walk you through some tips on how to completely optimize your Facebook Business Page:
Create a perfect name for your page
When it comes to page optimization, you must pick the right Facebook Business Page name since you only get to pick it only once and it becomes permanent.
The first word for your Facebook page title will be the most significant in Google’s eyes.
Therefore, stuffing your title page with generic keywords would not work anymore. It will only make your page look spam-like and would turn off most users.
That’s why you need a branded name that represents your business and will show off your personality. That is the real driver behind any kind of Facebook Business Page.
Keep business hours up-to-date
When you enter your business hours, you must update them every time they change. When placing new location pages, see to it that you place the new hours of operation, and the days that your business is open is properly updated.
Remember that unlike Google My Business, Facebook does not let you customize the hours for special events and holidays. Therefore, if you have custom hours for these days, you can use your Facebook posts and advertising to help convey this message.
Facebook has premade page templates that allow you to optimize your page specifically for the type of business that you are running such as:
- Restaurants and Cafes
These templates will dictate the layout of specific tabs and buttons that are most efficiently found on particular business types. You can customize and edit them after you pick one.
Pick a recognizable profile picture
At Voy Media Facebook Ads Company, we always advise our clients to pick a recognizable profile picture for their Facebook page.
If you are a large brand, you can choose your company logo. If you are a consultant or freelancer, you can choose to upload your headshot. Being able to stand out from the rest of the pack is one way to be found and liked, especially on Facebook’s search.
Your profile picture is what will show up on search results, and featured on top of your Facebook page. So as the thumbnail image that is shown on your posts on users’ feeds. Thus, you have to pick wisely.
Pick an attractive cover photo
The next thing you need to do is to pick a compelling cover photo. Since a cover photo takes up the majority of the space of your Facebook Business Page, you have to ensure that you pick the one that is high-quality and engaging to your audience.
Just like with profile photos, the cover photo dimensions of your Facebook Page changes from time to time. Keep an eye on these guidelines. As of the moment, the optimal page cover photo display is 820×312 pixels for desktops and 640×360 pixels for smartphones.
Include a prominent Call-to-Action (CTA) button
Your call-to-action button or CTA is placed right below your cover photo. This bright blue button is the main driving action on your Page.
This includes sending traffic to your site, signups, DMs, and more. There are also more options for shopping, booking, keeping in touch, and learning more about your brand.
In your Business Manager, simply click the Edit icon on your current CTA, and then the platform will guide you based on your goals.
Remember that this particular button can link you to any particular destination that is on and off Facebook. When picking a call-to-action, ensure that the directive aligns with your intended action on the Destination page.
Personalize your URL
Do not pick a dynamic URL that is automatically generated once you sign up. On Facebook, it is relatively easy to personalize it and then unify it with your brand name.
Make it compelling, and quite easy to remember. When you match your page title with your Facebook vanity URL, you are boosting your brand’s recognition.
Personalization will also significantly improve your page’s findability in search engines and on Facebook.
Engage and interact with customers
Engaging and interacting with your customers is an integral part of social media. Facebook is an excellent platform where you can provide customers with great service, as well as look for new ways to enhance your business.
You also need to come up with a strategy when it comes to managing your comments and reviews. If you receive a less-than-great review, then make sure that you respond promptly. Doing so shows your customers that you are engaged and you care about making them happy.
Promote products on your page tabs
There are standard tabs that are made up of Posts, Home, Groups, Videos, and so on. But you can also place more tabs to be able to better match your business.
For instance, you can opt to add the following buttons:
- Offers, to highlight your existing offers.
- Shop, listing all the products that you feature.
- Services, highlighting your products and services.
To switch these tabs, simply go to “Sections” then hit “Edit” then scroll at the very bottom of the page to see a list of current tabs, as well as the option to add a new tab.
Over to You
Marketing your business on Facebook is a pretty complicated process. It is no longer enough that you create a page on the platform and expect leads and conversions to come in. Your online presence on Facebook should align with your business objectives, as you create a more holistic marketing strategy.