Facebook is the most powerful social media with the highest number of active users. This makes Facebook the most sought-after platform for business marketing and through Facebook marketing strategy we can boost our business.
Facebook stands tall as the first social media to have launched ads and is the undisputed leader benchmarked by all other social sites in terms of their ad algorithms.
There are plenty of ways one can use Facebook to market the business. Some win-win Facebook marketing strategies that help in growing a business include the following.
The right comprehension of Facebook marketing strategy is vital in ensuring the targeted reach and engagement.
In Facebook marketing strategy 2018 a benchmark needs to be set as starting point to know the impact of new strategies implemented and in assessing the results relative to that starting point to reach conclusions.
The 3 months data on Buffer’s Facebook page shows numbers improving after innovative approach on Facebook. Some findings on Facebook advertising tips from experiments that heightened engagement can be replicated as a case study for all businesses.
Facebook Posting at Non-Peak Times
To any user, on any day, Facebook will show an average 1,500 potential stories from friends and followers. Most of them are published during peak times of 8:00 a.m to 6:00 p.m window.
One of the cardinal facebook marketing tips is to post at non-peak times for evading the high noise. Track Maven advises not to do posting on Facebook during regular work hours and do that after the business hours.
This helps in landing directly on user’s Facebook News Feed with a posting schedule that is most effective.
Interactions increase in the morning and evenings unlike during the day. Analysis showed 11:00 p.m. window as the best for doing business. It gives a jump in content clicks by 25 percent and reaches also increases.
Facebook Marketing Strategy: How to Build a Six Figure Business
The frequency of posting is an important variable in facebook advertising strategy. Facebook baseline stats affirm that high frequency of posting drives up results if postings can be stretched to six times a day.
Hiked posting frequency increases the number of total clicks and engagement even if clicks per post or engagement per post will not surge.
The ideal frequency of 6 times a day from Monday to Friday can be at 5:00 a.m. 8:00 a.m, 11:00 a.m, 11:50 a.m, 1:07 p.m, 4:00 pm for ensuring increased user engagement.
Facebook marketing ideas and facebook marketing techniques can also tap into the guidance of Social Bakers that weekly posting frequency also matters. They suggest posting five to 10 times a week as fair.
Unique Strategy Works for Facebook
In the facebook marketing tips and tricks, the adequate focus is required on higher user experience following the ad algorithm updates. Facebook offers the best maximum social reach with its 2 billion monthly active users and 1 billion daily active users.
Compared to YouTube or any other social media, the strides of FB are impressive to any marketing enthusiast. The numbers do speak.
- YouTube’s monthly active users (1.5 billion)
- WeChat monthly active users (889 million)
- Instagram monthly active users (700 million)
- Twitter (328 million) monthly active users
- Snapchat estimate (255 million) monthly active users
Nearly 93 percent of marketers use Facebook advertising and an average 3 million businesses are present there.
They use Facebook for marketing purposes. However, some new FB updates of the algorithm are hurting many marketers. It might be an exaggeration. They point to declining ad impressions and rising costs since January 2018 after FB made changes in the News Feed algorithm.
But it must be expected that Facebook advertising will thrive and small changes are not going to ditch advertisers altogether as $7 billion is the average ad sales it draws in a quarter.
Choose Right Category for Business Page
The business page should appear professional and must not look like a personal profile. The basic ingredients are profile picture and “Sign Up” CTA. Category matters because they vary in features.
For business, Facebook has six category options. Regarding the facebook marketing tips for small business will be useful for local business or brand categories.
Local businesses have a section for a physical location listing while online brands will not. This is important to raise brand awareness.
In choosing the right type, the whole gamut of categories needs to be understood.
One way to optimize a page set up is assigning a vanity URL that also helps in SEO. Vanity URL makes profile page searchable on Facebook and Google with the latter linking it to a site’s keywords.
Facebook Marketing Tips
Facebook is the ultimate place where marketers boost brands and millions of business pages thrive on FB.
The 53 percent users active on Facebook keep it ahead in the competition. This calls for marketers to pay special attention to Facebook marketing tips 2018.
Content Strategy is a Major Performance Influencer
The content strategy makes a drastic difference in marketing performance at FB. In optimising impressions, profile picture must be used rightly as it plays a big role in exciting followers and triggering interactions, including search and comments.
An image is important in any Facebook strategy. Profile pictures of brands need to be kept simple and 180×180 pixels will be nice to avoid clutter in a small space.
For solo brands close-ups and headshots are okay. Hubspot shows how clean company logos and minimalist vibes are great.
Spice Up Cover Photo
Cover photos fascinate visitors and consume prime real estate on any FB page. They set the tone for content. To project brand slogans cover photos as in ThinkGeek can be deftly used.
Digital marketing tools like Landscape can help in building a nice brand cover in no time. Facebook cover videos are also trending now and are grabbing the quick attention of visitors with 20 to 90 seconds videos displaying more creativity.
Use of Native Video
Video content marketing has been dominating FB for a long time Eye-catching videos halt scrolling users and encourage fans to spend more time with brands. It is also radically different from YouTube videos showing up in the feed.
Adweek says native video on Facebook is more liked by the algorithm as it draws more comments. The popular video from oVertone is more popular.
Use Diverse Content Distribution
Diversified content distribution is a sure way to boost results in Facebook marketing to get brands in followers’ feeds.
More self-promotional content will not help to excite followers or in adding new followers. Linking to blogs or products is fine. Relying on external links need to be a long-term plan.
Use of text, photo, videos posts into a feed is effective in FB than frequent linking. Loot Crate’s question-based image post is an example of how non-promo posts can drive up engagement.
Image Size Important
Optimizing images for posts, links and previews on FB are to be a priority.
As in profile and cover photos, social image sizing deserves attention for the Facebook page. Changing images or links without ensuring their clean look is essential in creating a strong first impression.
The right time to Post
Sprout’s study says best times to post on social media are early afternoons during the weekdays. Using social scheduling, Facebook can automatically push content during peak hours. Scheduling posts in advance is a must-do for brands for effective Facebook presence.
Post when followers are most active, but also offer diversified content than just going with the flow.
According to experts, the following tips can drive toward better results.
- Try using emojis in your Facebook marketing
- Chase the leads already generated on facebook
- Promote pages outside of Facebook
- Use diverse content forms for FB posting; do not depend on mere links
- Analyze content with facebook page insights
- Post live videos
- Liberally share user-generated content
- Target audiences in various demographics to boost reach
- Make sure only best content is promoted
- Humanize the brand with fun employee photos
- Promote business pages with Facebook ads
- Bring in influencers in the marketing loop
- Engage fans with questions
- Increasing postings on facebook @six times a day
Double-Dip Your Facebook Content
Before concluding it needs to be stated that most Facebook marketing tips can apply to other channels as well. Always look for opportunities to double-dip content beyond Facebook as in
- Embedding native Facebook videos in blog posts
- Promote a Facebook contest to Instagram or Twitter followers
Since users sit most of the time on Facebook, current leads are easy to be converted into long-term followers. If that goal is made the marketing strategy for Facebook marketing any brand will thrive.