Content creation is a fascinating but sometimes challenging job. It is quite demanding when it comes to quality or originality and it also requires maintenance. Even if an article or post was original and high-quality 6 months ago, it doesn’t mean that it is still relevant. There is a necessity to check, analyze, and improve previously posted content as well as provide new.
So the main question is – how to analyze its effectiveness? Well, there are several efficient tools to help you with that. Whether you are writing for a travel blog, news outlet, academic blog Essaypro, or any other platform – the rules and tools are pretty much the same. But first, let’s talk about common content mistakes or problems.
Content Analysis: Factors to Consider
There is a lot of content online; there is even a live count of published blog posts per day. In March 2019, this number was about 4.4 million a day. It means that the most important part is not writing a post or article, but making sure that it will find the audience. Several factors that make a good post are:
- Relevant and well-put information;
- Great research with links to sources;
- Good visuals, like pictures, graphs, videos, etc;
- Grammatical and stylistic correctness;
- Proper page layout and text editing;
- Good SEO performance;
- Readability and length.
Overall, users prefer full-lengths pieces that have all the information they are looking for in one.
The common mistakes with content are:
- The information is irrelevant;
- The text is not clear and not readable;
- There are grammatical mistakes;
- There are broken links;
- SEO is not on point and it doesn’t rank to the main keyword;
- It is not original or helpful;
- It is not engaging.
Luckily, all of these issues can be eliminated with the use of proper content analysis tools. Here is the list of tools that resolve all of these problems and help to make high-quality and outstanding content.
Amazing Tools for Analysis and Improvement
You’ve probably heard about it, and who didn’t? However, a lot of professionals miss out on this powerful marketing opportunity. The main benefits of this solution are that it is free, it is designed by Google, aligned with its search engine, and it has a lot to offer.
It is a starting point of content analysis as it shows how the content performs. It is one of the best ways to see which pages perform better, and which need some improvement. It gives information on:
- Clicks per page;
- Duration of stay of the page;
- Users actions of the page;
- Sharing content via social media;
- Keyword searches that lead to the page;
- Conversions, etc.
How does it help to improve the content? Thanks to these numbers, you can see what posts track more attention. You can also see how long people spend on the page and if there is a high bounce rate, it means that a piece needs improvement. The actions on the page also show how users engage with the post. So even if you do not use this software for advanced marketing purposes, it is going to show the basic issues that appear on your website.
This is a go-to solution for any content writer. It has both free and paid versions; however, the free one is enough for basic features. Basically, it checks your text for grammatical and stylistic mistakes. It can be both used as desktop software and in-built browser checker. It is pretty advanced and helps to eliminate any possible mistakes or even hard-to-read sentences. Another benefit is that it supports both American and British spelling.
This is free online software that helps to make a text readable and easy to follow. Hemingway is an editor that shows the general ranking of the text, which should be 9 and lower to be good. It also highlights all the uses of passive voice and adverbs. You can edit text right in the browser version to make it more comprehensive. This tool ensures that the content is user-friendly.
Check My Links
This is a pretty easy and straightforward tool. It checks the links on the page and finds the broken ones. It is great to use for updating old pages. Some of the links that worked before might be broken now, so it is better to alter them.
Keyword Density Checker
Keyword stuffing is one of the most essential parts of SEO performance. Although the text should rank for a chosen keyword, it shouldn’t be overused. If the content is redundant, the search engine might rank is as spam and it won’t be easy for readers to find. This is a free and fast online tool that grades the keyword density. Overall, each of them should score less than 4% in the text for it to be high-quality. It is always good to check a text via this tool before posting it.
This is a great solution for plagiarism check as well as overall content analysis. It is not free, but the functionality is great. You can check your text for uniqueness in seconds and get a comprehensive report. If there are any similarities, the report shows the text source. It also allows editing right on the page to get a better result. The originality of the text is essential for quality and SEO ranking.
Headlines are crucial. After all, it is the first thing a person sees as a search result. And the headline influences whether the reader is going to click on it or not. It should be of appropriate length, interesting and clear. This tool helps to analyze your headlines and suggests improvements. It grades SEO performance, potential sharing, and traffic prediction. It also shows a report on the usage of power or emotional words.
This is a WordPress or Chrome plugin that helps to increase the relevancy of the text to the topic. It provides text analysis based on the targeted keywords. It shows the words and terms that are related to the keyword. The plugin helps to provide exact information people are looking for. There are also keyword suggestions to provide better SEO performance. With this tool, one can also exclude irrelevant words from a text.
These are not all the tools out there, but they are functional, mostly free, and easy to use. By using them, one can get a full analysis of the existing content and check all new texts for quality. It helps to create original, authentic, and relevant posts.