How to automate your E-commerce Store

Every business seeks to attain automation, which is an essential component. As you are all aware, automation may assist save time and cut administrative expenses. For business owners, this works wonders!

Automating business operations is the aim when discussing automation for an eCommerce website. Some features of ecommerce websites can also help you out. Automation technologies assist in streamlining your eCommerce processes from order receipt to delivery.

Answering client questions, providing delivery information, or monitoring purchase data are all responsibilities that must now be performed on a much greater scale. Systems and procedures that were once effective become overburdened with thousands of tasks, each consuming two to five minutes per day, as a result of the expanding requirements. On an individual level, these duties seem straightforward and don’t seem like they would be time wasters, but when combined, they eat productivity and stifle progress.

The most important benefit a growing business needs is time, which automation of e-commerce processes affords an organisation. By automating routine processes that need a lot of labour, staff may concentrate on high-value work to expand corporate operations.

What is E-Commerce Automation?

Ecommerce automation is a terrific approach to make running an online business more manageable on a daily basis. In fact, it’s one of the best methods for freeing up time so you can concentrate on other areas of expanding your company.

It costs you time and money to carry out tasks manually and not have automated systems in place. Automation can help you expand your company while freeing up your time to concentrate on more important tasks.

Simply put, APIs allow you to integrate features and transmit data effortlessly between apps by connecting various applications and systems. They allow you to create a company workflow utilising instructions to carry out certain tasks precisely when required, in the designated format, and in the ordered manner.

Ways to Automate you E-Commerce

Keep tabs on and reward your most valuable customer

Do you give your best clients rewards? All businesses, especially e-commerce, benefit from keeping customers.

It turns out that raising your retention rates by only 5 percent can raise your profitability by anywhere between 25 and 95 percent.

You might automatically add a free gift or free delivery to orders over $100 to thank customers for their business. Customers can also be divided up based on their lifetime spending using a technology like ActiveCampaign, and automated emails with incentives can be sent to each segment.

Add a Mailchimp list with your clients on it

Native Mailchimp integrations are available for all of the leading e-commerce platforms, including WooCommerce and Shopify. Therefore, be careful to sync your accounts if you use the well-known email marketing platform to distribute your newsletters and email marketing workflows.

To keep customers informed about your newest goods and promotions, an integration with Mailchimp may automatically add the email addresses of those who express interest in your emails to a designated Mailchimp list.

After purchase gather Feedback

Every e-commerce site is aware of the importance of customer feedback and reviews. Your company’s success depends on it. Set up automated email workflows to send follow-up emails after a specified period of time has passed since a purchase to encourage feedback. Request truthful criticism and try to share links so that they can share their review.

Speak to reviews that are unfavourable

Make sure to respond to reviews that are unpleasant 1-star ratings. To make it simpler to get in touch fast and make amends—or at the very least, listen and understand what happened—you may set up an automated system to create a support ticket in your helpdesk software.

Label and group customers according to their purchasing habits

You can better understand your clients and remain on top of any unique needs they might have by using segmentation. With a CRM, you may, for instance, tag or segment based on demographics (such as gender or geography), lifetime order value, milestones, order volume, or any subscriptions or memberships.

Send emails to customers who abandoned their carts

Shopping cart abandonment occurs in 75% of online transactions. Reminders for abandoned carts can help you entice clients to return to your website, and thanks to automation, you don’t have to do anything.

Sending abandoned cart emails is simple when your e-commerce software is integrated with a mailing service. You may also take a look at various native integrations between the suppliers of transactional email and your eCommerce platform.

To generate passive revenue, try dropshipping

You may not be aware that some online retailers automate order fulfilment and delivery. Dropshipping makes it possible to find things, include them in your online store, and ship them directly to buyers without keeping any inventory or taking any risks.

Remind clients to place orders for consumables

Do you market foods, health care items, or cosmetics? When consumables run out, your consumers might want to reorder them.

Set up automated procedures to send these items’ reminder emails at a specific time after purchase to let customers know.

Use email marketing to nurture leads into paying customers

Not everyone immediately becomes a customer. People will go through the traditional customer journey with your business, taking their time during the phases of consideration and investigation before agreeing to give you any money.

However, you can nurture this process along with marketing content if someone has provided you with their email address and given you permission to contact them. Just be sure anything you send them is of the highest calibre and worth it, perhaps with discount coupons or free gift offers.

Choose powerful desk software

Make sure your customer service is covered as you grow your e-commerce firm. One of the greatest ways to do this is to implement help desk software.

You’re in the greatest position to concentrate your customer assistance in one location and receive a clear view of tickets from all channels with a help desk platform. These solutions also allow you a wide range of automated customer experience improvement alternatives, like chatbots and satisfaction surveys.


The market is ruled by profitable businesses. And if you want to increase productivity, effectively manage your e-commerce store, enjoy freedom, and live the lifestyle of your choice, automation is one of the tools you’ll need. If you have the right tools, you can automate a lot of processes, which would allow your e-commerce business to run mainly without your involvement.

With eCommerce automation, you can grow your business while giving your staff valuable time back. Your eCommerce store may stay competitive and go even further by automating both straightforward and complicated activities.

For building automated workflows for any eCommerce store, use Alloy Automation, a no-code tool. With what Alloy is capable of, there are countless opportunities you can take advantage of with our automated workflows, ensuring that you can concentrate on expanding your business in a matter of minutes.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

One thought on “How to automate your E-commerce Store

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