How to Boost Brand Awareness in a Sustained Manner
Creating brand awareness is essential for your company or brands. How else will you tell people that you exist? Brand awareness refers to how the consumers remember you and your products. More brand awareness, more familiar will be people with each aspect of your brand. This includes your logo, products as well as messaging.
Here are ways by which you can increase your brand awareness.
Get in Touch with Influencers
No matter what your product is, influencers can help you promote it faster than you can imagine. Telling you from my personal experience. As a marketer, I was trusted with the job of introducing Spectrum Internet Ultra package to the people. Hadn’t I gotten the help from renowned influencers, I wouldn’t have been able to get the message around to such a huge audience.Â
Therefore, you need to get influencers on board. People follow them and they act as an inspiration for the majority. Whatever they say or use, people wish to do the same. Thus, increasing brand awareness for your product.
Also, promotion through influencers brings a good name to your brand. Because they do not only shout out to your brand or product. But influencers also upload videos showing the use of a product. In certain scenarios, the influencers also share the results with the audience after using the product for a specific time. This reinforces peoples’ trust in you and your brand.Â
Branded Packaging
You may disagree with me on this, but whenever you receive a parcel with branded packaging, it gives a very personalized feel. It seems as if you have received a gift. As opposed to a shipment that you receive in an ordinary packing. Packaging plays a vital role in how people perceive you as a brand.Â
If you wish for people to remember you, then offer branded packaging with your company’s logo or any other thing that becomes your company’s signature. Some companies or brands have special bags that become their signature style for packaging.Â
Consider brands like Victoria’s Secret that has a trademark bag with pink stripes. Or bring in mind Gap’s or Nike’s packaging. You do not have to think twice before telling the brand even if you look at the bag from afar. Such is the power of branding. You should strive to create branded packaging for your company as well. However, make sure that it is unique.Â
Create Shareable Infographics
Perhaps the most shareable content on social media is in the form of videos and infographics. People do not spare time for reading long articles. Under such circumstances, you should take help from infographics, videos, and pictures. Because people find it more attractive and easy to understand a product or service through videos or infographics.
They also tend to share information given in these forms more as well. Because anything that attracts people is obviously, share-worthy too. Therefore, if you create informational infographics that are attractive enough to be shared with others, you can up your marketing game. Â
Infographics should be visually engaging so that the person who opens it wants to go through the whole of it. According to researches, the brain processes images around 60k times faster than it does text. Moreover, 94% of the blog posts that include visuals and images engage more readers than the ones that.
SEO Research
Another important thing that you should pay attention to is doing thorough SEO research. Your aim should be to make it to the first page of SERP. Your website should be in the first 2-3 spots when people type a query related to your brand or products.Â
This is because people do not look past the first page on SERP. Therefore, do your research when it comes to the SEO strategies that can help you win a position in the first couple of spots. More the people see your website, more likely will they visit it too. As they say, out sight, out of mind. The same goes for the websites as well.Â
Up Your Twitter Game
Twitter is a very huge social media platform that you should make use of to promote your company or brand. It is a rather helpful platform when it comes to brand awareness because it aids you in connecting with people who are already talking about your brand.Â
You get to publish news related to your brand on this platform and get an opportunity to reach out to a large number of potential customers. Especially the tagging and retagging game on Twitter connects you to very prominent names as well.Â
Therefore, DO NOT underestimate the power of Twitter. If you think that Snapchat and Instagram are your only powerful social media tools to make it to the top, you might want to reconsider your options.Â
Social Media Ads
You should aim at running social media ads. Social media platforms like Facebook and Instagram are great tools for companies to create brand awareness. Because there is a huge presence of people on these platforms. This means that your message gets across to millions of people via social media platforms.Â
As they say that videos or pictures have a more long-lasting effect than text does. And it holds as well. People mostly remember the jingles or the music tunes playing in the background of an ad. Or they capture the image related to an ad in their brains, provided that it is different enough that it catches their attention.Â
Use Native Advertising
Native advertising can be a great tool for you to increase brand awareness. This technique will also allow you to win the hearts of more customers. The best part about native advertising is that you do not have to put in a lot of effort to get your message through to people.
Instead, native ads display your ads where people are already reading about products related to you. This further increases your chances of making it to the people’s minds and staying there too.Â
Google AdSense Auto Ads
You should make good use of Google’s AdSense Auto Ads. Because paid ads are a good way of making people aware of your existence. It helps to get your brand name and your website in front of your potential customers.Â
However, you cannot just go about showing your ads to anyone and everyone. Hence, the use of Google AdSense Auto Ads is recommended for you. It will tell you about all the places where you should display your ads to get the maximum amount of traffic on your website. The Auto Ads tool makes use of machine learning and automatically places ads where it thinks is the best for your brand name and image.Â
Having said this, you are the sole decider of the strategy that you should adopt for your brand. However, to create brand awareness and make use of the above tools or strategies, you also need to have access to the Internet. If you are a startup, you cannot afford to spend huge amounts on the internet service. With a small business, I started off using Spectrum back to school and still do today as it is within my budget. You should also look for similar discounted packages.
