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Instagram Optimization In 5 Simple Ways

Worried about Instagram marketing! If yes then shed all your worries as it is quite easy to optimize your Instagram bio for more views, clicks and links. You only need being creative in your approach and welcome your guests with fresh content every time.

Here’re 5 innovative ways to highlight your Instagram bio and increase your followership with the help of daily stories you can plant with hashtags.

 1#Create attractive and interactive buyer personas

Starting Instagram marketing with buyer personas is a great idea as it helps in better communication with and management of targeted audiences. If you look at big brands, you’ll find that they are “Virtual BFFs” with their customers. The brands know likes, dislikes, styles, hates of their audiences and also they know hangout time of their customers.

The buyer personas are fed with the addictive content they’re looking for and these personas are loved, liked and followed on social media. But marketers often skip this step in the rush to get quick results. Another reason for marketers skipping this step is the amount of time and labor involved in making personas. Lots of online and offline research is needed to create personas.

2# Stop the name game

Your username is a searchable item in social media and if you aren’t taking advantage of your brand name then you are missing the trend that is to like and follow brand name. Stop being creative or using mysterious names when addressing your audiences.

3# Use a perfect profile image

Brand recognition becomes easy with an attractive profile image. A picture can do what hundreds of words can’t. Here you can be creative with your image. For instance you can make a fusion of your brand logo with latest social media trends to look fresh. You can get many ideas on brand building with profile image.

4# Instagram stories

Added a year ago, Instagram Stories feature has become all the rage in social media.Today it is used by over 250 million users on Instagram and also it is rivaling Snapchat. What you can do is to add stories about your brand and relate the stories with location or hashtag.

Adding a hashtag or location based sticker would highlight the stories on location pages. According to Instagram, stories shared from public accounts appear in Search & Explore. Your stories will be visible as rings on top of the Explore feed of your account. The targeted audiences would see location based stories following hashtags.

5# Love for links

Despite being part of Facebook, Instagram provides limited link opportunities. Links on Instagram are precious as you can get link only on your Instagram bio. Another link opportunity comes when your followers cross the 10,000 mark. You will be allowed to place links in your daily stories, when you have more than 10,000 followers on Instagram.

Just one link and that is in bio is misery on the part of Instagram but the reality is that Instagram wants you to be creative in your link. Instead of placing your website link, you can give link to a valuable asset to your audiences. Your visitors would be happy to find link to ebooks, webinars, free consultation or guides. The link in your bio is an opportunity to serve interesting content to your visitors.


Instagram touched new height of popularity ever since adopted by Facebook. Today it is one of the leading social media platforms with more than 800 million users. Every brand wants to achieve popularity on Instagram but they use traditional ways of social media marketing that don’t work on Instagram.






Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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