Search Engine Optimization

How to Use Video Content to Improve Your SEO?

The Internet has never been a place for inexperienced online marketers. It is difficult to grow an online company with new competitors and old (Google) companies continually changing their algorithms. Many businesses now use video content to better their website’s search rankings because it can be used as an effective vehicle to increase traffic and enhance customer engagement. Using a video editor to create video content and incorporating it into your SEO strategy is one of the best ways to guarantee that visitors stay on your website and that more people visit your site.

Video marketing is quickly gaining popularity due to its ability to allow users to experience what a company or brand has to offer in a unique and relatable manner. Video content also fosters viewer confidence by delivering engaging experiences via interactive platforms such as Facebook Live, Periscope, YouTube Live Videos, and others.

There are numerous tactics that can be used when uploading videos to achieve the best SEO results for the site. Here are some strategies for increasing visitors and improving rankings:

  1. Use Multiple Platforms:
    You should never restrict your video content’s ability to be seen by a large audience. If you have produced a fantastic video that will capture people’s attention, it is critical that it is seen as much as possible. You can achieve this by uploading videos to various platforms such as: 
  • Facebook (Watch, Facebook Live)
  • Twitter (Periscope, Vine)
  • YouTube

Every day, new websites emerge, and the more you can use them to share knowledge, the better. This is the most effective method to introduce your company to viewers who have never visited your website before.

  1. Promote Your Site:
    There is no better method to get people interested in what you have to offer than with video content. This will enable you to gain viewers’ trust, inform them, and direct them to your website.

You can include the following in your video content:

  • Your products/services/value offer
  • Reasons why your goods or service should be chosen by customers
  • The advantages of choosing your goods or service over a competitor’s (if available)
  • A behind-the-scenes look at work events, product creation, and even employee birthdays.
  • The autoplay feature allows viewers to watch the next video in the series.
  • Call to action to persuade them to do something, such as browse your website or attend an event.
  • Although homemade videos are wonderful, most people favour professional work.

Look for an online video editor who specializes in producing video content and can provide you with all the tools you’ll need for your SEO efforts. The various steps, particularly those that occur before creating the actual content, should be carefully thought out and planned.

  1. Create a range of Videos:
    If you want to really kickstart your SEO efforts, you should start with a range of video material. You can use a video editor to change the length and topic of each movie. You could even include guests or staff. Begin with a handful of shorter videos before progressing to lengthier ones.

You should also broaden the themes/topics on which your company focuses, as this will allow you to have more organic search results and higher ranks for certain words or phrases used in videos published after yours.

  1. Link Your Videos:
    Use your video material to drive traffic back to your website. This can be accomplished through the use of subtitles or by inserting links within the movie itself. You can also include a call to action encouraging viewers to visit your website if they discover what they are looking for there. Look for a point in the video when you can place this link and make sure it is relevant and easy for the viewer to find while watching.
  1. Use Your Videos To Create A Community:
    You may use your videos to create a community around your website. This can be accomplished through the use of hashtags and links in videos, the creation of a Facebook or Instagram group to debate the many themes presented in your videos, and the creation of a landing page or forum for viewers to express their thoughts on the video content. It works well if there is some sort of contest or giveaway for people who sign up for these pages because it will help you get more feedback from customers about what you’re offering, which will help you enhance it in the long run.
  1. Use Your Videos As Landing Pages:
    If you get a video link from a social media platform, Google, or another third-party website, you can use it as a landing page by attaching it to an email. This effectively brings viewers to your site who have never heard of it before, allowing you to advertise what you have to offer.
  1. Use appropriate tags and keywords:
    Tags help to focus and relevant searches. It will make it easier for visitors to find your video when they use particular terms that are typically linked with the content of your video. You should also include as many relevant tags as possible to ensure that you appear in search results when users conduct connected searches. 

When it comes to SEO, keywords are vital. Keywords should be keyword-rich and contain all of the most significant words linked with your video. Both should ideally be used in a single sentence or sentence-like manner, with an extra space between them and the word “and.” The more relevant terms, buttons, or keywords you add, the easier it will be for other viewers to find your video when they conduct related searches. 

For business owners and entrepreneurs alike, figuring out how to obtain more views is a never-ending challenge. You want to consistently increase your views, shares, and other video metrics. You should maintain track of your analytics so that you can ensure that the videos you submit are seen by as many people as possible. These SEO tactics will help you raise your ranks and remain ahead of the competition, maximizing the amount of exposure your site receives.


Experiment with a few different strategies to see what works best for your brand, and then stick to it. If you can build a dedicated community of readers by giving them compelling material, they will return to your site – which equals more visits for you!


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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