Are infographics ‘burned out’ as a digital marketing strategy? As occurs with any of the disciplines involved in the success of an online project, any promotion and positioning technique is considered to be redeemed when faced with any convulsion in the strength of SEO.
However, as browsers and their use evolves, it’s demonstrated that infographics do provide value, not only by helping the project image, but also becoming a powerful weapon for on-page SEO – that which is executed on the site – and off-page SEO – mainly, the link capture strategy.
The strategy which consists of sending infographics to syndication sites, known as infographic submission, has become established as one of the most effective for increasing project link building in a natural and solid way.
One of the reasons for the popularity of infographics lies in their ability to combine information data with a very visual presentation, making the content more interesting, even in long texts which are uploaded daily to the networks. Our brain processes information more easily when it’s presented in the form of charts or diagrams than in long and complicated texts.
However, as stressed by experts at Infographic Data Base, the best network of website analysis for sending infographics, it’s important to evaluate the characteristics of the site in order not to incur penalties. Are you looking for infographic submission sites with a high PR so you can send your infographics to them and achieve quality backlinks to boost the natural position of your contents and digital project? These are the best websites in order to work with SEO in infographic submission.
The three elements which make infographic promotion the basis of SEO optimisation
What advantages are obtained by using websites to send an infographic? This is what the experts in digital marketing and online sales consulted responded.
Firstly, when an infographic is considered focussing on a specific segment and broadcasting channels which will impact this public are evaluated as a priority, it becomes a strong magnet for quality traffic. However, they emphasise, it should contain information and a visual language which makes it interesting, relevant and valuable for the communities of opinion makers in the segment which is being tackled.
As a consequence, and as the second major advantage of infographics for SEO, as explained in Search Engine Journal, a reference media in the world of web positioning, infographic submission still continues to be valid as a building strategy for positive links which adds to the web project.
Lastly, and closely linked to the previous elements, a project identification is produced with the utility and relevance which is assimilated by search engines and users. This collusion turns into a significant improvement in the web positioning of the project and the brand.
Now, so that all these premises are fulfilled, and the websites for delivering infographics work, it has to be demonstrated that the information provided is valuable. In this aspect, experts recommend escaping from generalised infographics and tackling content niches you are expert in. In this way, their creation will be optimal and the penetration in the contents competition which the internet has become, more accessible.