YouTube Marketing

9 YouTube Strategies That Can Turn Your First-Time Viewer Into Subscriber

The most popular question among the YouTubers is “how to convert the viewers into subscribers” to my account. Most YouTubers are confused with this section. In this section, we will learn about how to convert the viewers to subscribers. 

Before making the content, please read the article thoroughly, so it helps to get the vast subscribers to your channel. 

YouTube is the biggest platform, and everyone wants to upload content. But the matter is how your content will be engaging your audience. YouTube is the largest video search engine platform. Everyone wants to upload the content and get the audience thought to get likes, comments, shares, etc., 

1.Optimize Your YouTube Videos! 

First of all, the audience knows your content then only they have converted into subscribers. How did they know your content, 500 hours of YouTube videos were uploaded every minute on YouTube! How your video stands in the competitive world! 

So, you can optimize your content with keywords that help to get the rank in SERP pages. Hereby, the audience sees your content on YouTube, and it is possible to click it. 

Marketers doubt where to add the keywords in my content from marketers. 

The best optimize method is, 

  • Video Title: A YouTube video title must be informative about your content and grab the audience’s attention! Your title must follow the YouTube SEO guideline, where the length of identification should be 65 characters. In this limit, you can insert the brand-related keywords in the title. It should be precise, descriptive of your content. 
  • Video Description: This is the best opportunity to add extra brand awareness to this section. The description length should be 1000 characters. Hence, you can promote your brand quickly, and you will add 2-3 keywords. Keep in mind and it is the best place to include CTA options. 

2. Use off-Site Promotion: 

Everyone should promote content everywhere! So, you can also enhance your videos elsewhere. Once you have encouraged your content on YouTube and share it through your blog, Facebook, Twitter, and Instagram, you can do it wherever the audience spends the time. 

One of the best methods is to create an individual account on each platform with your brand name. Adding video clips or images shared on all social media profiles helps generate curiosity among the audience. 

You want to attract more subscribers to your channel, add the YouTube subscription widget. It is too easy and simple to install them! All you can do paste in the code provided by YouTube name & username. You can find the code below:

3. Use Annotations:

YouTube annotations are an excellent way to improve the video’s value to users. It can help enhance the engagement, increase the video views, and offer a consistent drive funnel through clickable links added in the YouTube content. 

The clickable text or images can add every single video that appreciates all viewers to take action at a certain time in your YouTube video. Its display looks like the text boxes, videos, or images that pop up while a YouTube video is playing. In other cases, these images or text contains clickable links to your website or videos. 

It helps to implement the engagement factors like encouraging the audience to watch the video, add links to the brand’s website, sponsored content, etc. With this, you can earn more subscribers to your account. 

4. Ask the Viewers:

Directly approaching your audience to subscribe to the channel is the most relaxed way of every YouTubers. And also, you can get more subscribers to your channel. 

Now, the question is how do you ask? 

There are several ways to add the subscriber to your account. First, you can use the CTA options at the end of the video like “Subscribe the button to follow the videos.” Most of the audience was impressed by the words and clicked the subscribe button. 

As a YouTuber, you can encourage the audience to give likes, comments, and shares. In this way, you can increase the engagement factors like watch time, shares & comments, etc. Once the audience feels your content is useful, they will drop the positive comment in the comments section! If their comment looks engaging to the other audience, as a result, they can maximize YouTube comment likes to their comments! 

Add CTA options to your blog or other channels, or share the video link with your friends, family, etc. Finally, you can improve your watch and increase your subscriber count at a single moment! 

5. Create High-level Content:

Your ultimate goal is to earn more subscribers or views to your channel, and you need to concentrate on your content. We recommended that before making the content, prepare a plan, and do it accordingly. 

YouTube always offers various content to create and provide the audience. Before planning the content, you must select the content like vlog, travel, food, makeup, how to use, product reviews, etc. Once you choose the category, you will go to check the competitor analysis. What your competitors do, which format they follow, consistency and subscriber count, etc.

After checking your competitor’s content, you will get clarity about your content. Then make a schedule, and work on it. And complete your video properly and upload them. If your content is best, your viewers turned into followers. 

6. Execute Channel Trailers: 

YouTube provides the ultimate features for every YouTubers is to improve its subscribers count via channel trailers. These are just like sound, but the short trailers are automatically played when the audience comes into your YouTube channel. 

If your audience gets attracted after watching your trailer, they should subscribe to your channel! With this, you can gain more viewers to your YouTube account. 

It’s a perfect opportunity to create your subscription base, and only if you make insanely creating content. The length of the video trailer should be 30-60 sec. It must be attractive and explain short info about the content. It will help to keep the audience and maximize your audience growth. 

For instance, Ryan’s world YouTube channel is a famous ultra channel in the world, and the channel has 27 million subscribers. Ryan is a small boy educating kids on how to play with toys. 

His channel trailer creates curiosity among the other kids and including parents! 

7. Custom Human Thumbnails: 

Maximum people judge the book by its cover! So, if your YouTube cover page doesn’t attract, no one clicks your video & you never get YouTube views and can’t increase the subscriber count! 

Your YouTube thumbnail must attract your audience and absolutely determine your content. A single image explaining your videos is that YouTube thumbnail. Before uploading your content, YouTube suggests the automatic thumbnail, which is related to tour content. You think you can save your time, but the truth is it spoiled the whole content. 

Thus, you can customize your thumbnail, which is related to your content. It must be high-quality & attract an image which helps to hook the viewers. If your viewers like your content, they will convert the viewers into subscribers! 

According to the YouTube guidelines, you can create a YouTube Thumbnail on the below rules:

  • YouTube thumbnail image should be 1280 x 720 px
  • Its aspect ratio of 16:9
  • Image formats should be JPG, GIF, BMP, or PNG
  • The image file should be less than 2 MB
  • Create own style, layout, fort size, etc
  • Add contrasts colors like Green, Orange, etc

8. Use YouTube Advertising Method:

Do you think it is the easiest way to reach people? 

My answer is YouTube advertising. Of course! Without effort, you can reach the audience. But you need to pay for each advertising! So many businesses are ready to promote their brand quickly. No one requires patience to improve their business. 

If you worried about how much money you spend on advertising? Calm!! 

YouTube has a various number of advertising and a variety of ad formats, including:

  • Skippable instream ads
  • Non-skippable ads
  • Bumper ads
  • Overlay ads
  • Display ads
  • Sponsored cards

Like all other platforms like Twitter and Facebook, YouTube also provides for video targeting based on demographics, interest, and audience engagement rate. 

If you want an immediate response from the audience, we recommend using YouTube advertising strategies to improve brand awareness! 

9. Post Your Videos Consistently:

As video creators, keeping consistency is the essential one to improve the channel and get popular. If the audience likes your videos, but if you’re not posting the videos frequently, the audience will forget about your brand name and channel. 

Before uploading the content, you should plan your video content. The interval is based on one video, and the next video is full 4-5 days or a maximum of 1 week. If you’re continuous, engaging your audience helps to boost the channel performance. Consistency is key because followers are converted into subscribers when they see your video often. 

The best time to post your video on your YouTube channel :

  • the particular time between 2 PM, 4 PM, and 6 PM on the weekdays(Monday, Tuesday & Wednesday)
  • Thursday & Friday the time between is 12 PM to 3 PM
  • On weekends, posting the video in the morning time from 9 AM to 11 AM is optimal. 


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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