Content is still kind in digital marketing but its form has changed. Today is the time for video content and not the text matter. But marketers need taking lessons in marketing videos. There are many ways in which a video content can be promoted but I’ve summed up 5 trends that will rule the video content marketing in 2017.
Starting with technology to life of vides, you need education on every aspect. In 2015, digital ad spending revenue in US was $60 billion and it is expected to grow up to $118 billion by 2020 and $250 billion by 2050. And a large part of the revenue will go to video content marketing.
- AR &VR Technology
Augmented Reality & Virtual Reality can play a crucial role in digital marketing. Websites can take lessons from online gaming industry that was first to use the technology. It is possible to take the targeted audiences on a virtual tour of a business and show how a finished product looks like. Websites can take advantage of the technology when providing information about their products/services.
- Live Videos
Facebook and Snapchat videos aren’t the only platforms for video marketing as there are many other sites like YouTube and Vimeo that can help promoting video content. Cisco predicts that 80% of consumer Internet traffic to be converted into video content by 2020 that is within 3 years. The prediction seems to be true as Facebook Live is growing at a massive speed of 94% annually. It gets more than eight billion views daily.
- Apps for Data Visualization
Experts anticipate that businesses will rely more on big data apps that package data for quick consumption of businesses and consumers. Apps like Data Hero, Tableau and Visual.ly are helping digital marketers since long time but now they will become important tools for interpreting facts and figures.
- Viral Videos Won’t Go Away Anytime Soon
Viral content spreads like wildfire but its life is short. But marketers can try boosting engagement before video loses its flare. Brands keep uploading videos and the new content suppresses the existing videos. Viral content is important as Google places more important on social status of video content for ranking websites.
- Content With Short Shelf Life
There is content everywhere on the web. Brands have new stores to tell and they’ve created a load of video content to upload on social media. A piece of content remains new and interesting only for 24 hours and it hardly gets visitors as soon as new videos start arriving. It is the fear of missing out that keeps brands active. They keep creating new videos even if they don’t have anything new to offer. The message for marketers is that they should be ready with new videos before the existing content loses interest.
In 2017, video content will rule the field of content marketing that guides digital marketing. A quality video is equal to thousand words said about a product/service but the focus should be to keep the videos new and interesting all the time. And once a video goes viral, your job is to boost your website traffic with the help of its popularity.