Thanks to its creative branding strategy, Flipkart has become a household name and is trusted for its products and services. Like Amazon, the company entered into online market space with just books. Nut gradually it evolved into a complete marketplace where you can find anything that you make require for your home, be it home appliances, consumer goods, apparels, cosmetics, gadgets and accessories.
This blog will take you through their business marketing strategy and agenda for you to learn and emulate from.
Including back links at various places benefitted in terms of better rankings ondifferent search engines such as Google, Yahoo, Bing, etc. The display of static content with dynamic product listings was made a part of all categories and subcategories pages. Maintaining their relevance using accurate keywords and phrases for the target audience was the prime task. SEO traffic and revenue has gone up by 69.6% and 95% respectively.
Flipkart took the aid of Facebook campaign which popularized the video elaborating on features of Flipkart Mobile app. Potential buyers get everything that the website promises and more on the device they carry 24/7. The astounding 608 million impressions and more came from the ad campaign of which over 904,330 users connected toFlipkart’s Facebook page and 875,805 people watched the videos on Flipkart App.
With 100 million views on YouTube and more than 150 million Twitter impressions through sponsored ads, the overall efforts on social media was a success.
The company took help of experts to publish genuine review for the products it sells to increase brand’s credibility. Moreover, the buyers are also encouraged to write their own experience with the product for other potential buyers to read and benefit from. Quick problem solving is made an integral part of its services by live chat application.
With so interactive a business, an alert email marketing service is a necessity. It required senders to confirm their subscription, sending emails of the goods purchased and option to track them. Customers can also opt to receive notices of flash sales, discount deals, online shopping festivals and other promotions by Flipkart by email and/or text message. Surprise offers were also made a part of the strategy. The company also engaged customers with loyalty programs for long term engagement ad better their conversion rate.
Flipkart used every shot in their arsenal when it came to marketing of their brand, and one among them is webinars. Conducted with several institutes regarding the scope of Computer science as a subject, these webinars generated good response from students who were now better relating to the subject and career they could look forward to. Some other webinars had celebrities in it to better involve customers and build their loyalty toward the brand. Webinars with employees had info on how the company functions.
Certain videos were shot in a documentary movie form. One talked about the ambition to propagate social betterment in the words of the CEO, while other highlighted the workplace environment to attract future employees to the company.
Corporate Social Responsibility
The promotion of social well-being was inculcated in the marketing strategy by organizing workshops on health education,language learning, arts, culture, etc. The idea was furthered in the form of an online portal offering numerous online courses taught by several universities and colleges for free without certification and forRs. 2500 as administration cost for certification.
Every single effort as listed above contributed to increased word-of-mouth, increased brand awareness and enhanced brand loyalty which directly or indirectly contributed to revenue and thus business growth.