Search Engine Optimization

SEO: 7 Tips to Improve Your Natural Referencing

Many factors are taken into consideration when creating a website: design, type of CMS, functionality, writing, ergonomics. Once the site is finished, your project, unfortunately, does not stop there! If you want to give your site better visibility in the web universe, or even promote it to the first line, just like this site:, you will have to optimize it with accurate and relevant keywords. SEO will allow your customers to find you in the search engines. If you don’t do it properly, you will miss out on a lot of potential customers!

Now, how do you go about it? By following these 7 essential tips for a profitable SEO!

1. Find the Right Keywords

The first step – and not the least! – is to perform a keyword search specific to your domain and location. A good keyword will be precise, specific, focused (but not too focused), localized, well researched, and converting. We avoid at all costs words that are too general, competitive, non-targeted, and under-researched.

2. Optimize Internal Content Pages

Once your keywords have been determined, you will need to add them strategically to the internal pages of your site. Visitors are more likely to stay on your site if the content is relevant to what they are looking for.

Avoid keyword stuffing! Google will detect it and will not benefit your site. Your keywords must be used methodically.

3. Optimize Titles and Subtitles

Titles and subtitles are crucial elements, they are very important for your SEO. In addition to being eye-catching for the reader, they must contain a keyword that will allow you to be well referenced in search engines. Titles and subtitles have a double impact, on the click rate and the ranking of your site in search results, so they are not to be taken lightly!

4. Optimize Meta Descriptions, URLs, and ALT tags

Meta descriptions are displayed under the title and URL in the search results. They will push to the click. They should therefore be relevant and incite action by indicating the benefits of what is hidden on the page. In addition, all URLs on your site should contain keywords, often the main topic of the page in question. 

5. Creating Content

In order to keep your site up to date and improve your natural referencing continuously, the creation of original content is essential. And the word “original” cannot be stressed enough! Never copy content from another site. This will have serious consequences on your SEO, and your site will be penalized.

Through blog articles, you can offer relevant content to your potential customers in addition to reinforcing your presence on your keywords. Texts of more than 1000 words will have a greater reach. Google will consider them of higher quality.

6. Use Synonyms and Related Expressions

Even though this point may seem trivial, many people dismiss it out of hand, believing it to be unimportant. However, the accuracy of your keywords – including their variants – will allow search engines to understand the subject of your page and thus make it stand out more.

7. Add Anchor Texts and Links

Anchor texts are clickable words on which a link is anchored. Taken into consideration by search engines, a link in the body of a text will have more weight than a link on the side of your page or in the footer. Whether it is an internal link (pointing to another page of your own site) or external (pointing to another website), the text used for anchoring will contain your keyword.

But again, external links that point to your site will be relevant to improve the notoriety of your domain. However, this technique should be used sparingly.

In constant evolution, Google’s algorithms emit its rules for organic referencing. It is therefore important to keep abreast of the changes. With a good SEO strategy, your site will be current and well positioned in search engines. 


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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