SEO Strategy 2019 – SEO as in Search Engine Optimization is a popular modern Digital marketing trend and Digital marketing strategy in the world of digital marketing and promoting websites. Generally, Search Engine optimization is engineered to judge the online visibility of any web pages or websites in the highest rated search engines like Google.
The results of Search Engine Optimization is normally referred to as ‘Organic’ or ‘Earned.’ SEO is extremely important in today’s world to increase visibility and promote online websites. And to do that the Seo company generally focuses on the most frequently utilized division of SEO, ‘keywords.’ But it is now time to ponder and understand what else can improve your SEO ranking with SEO Strategy 2019. SEO can have so much impact on your business nowadays that improper execution can lead to a heavy downfall of your business.
Here we will discuss the utilization of SEO Strategy2019 in marketing and how to keep up with its regular changes. SEO is an extremely volatile online marketing strategy and to be on the top of the pyramid, it is necessary to keep up with this ever-changing and ever-evolving technique.
Here Are The 6 Ways to Perfect Your SEO Strategy 2019
- 1. Content Should Be Readable
It is believed Google takes readability seriously while ranking any website or web page. That is why it is necessary for a certain website to be readable and understandable to the general users. Utilizing exceptionally difficult content while developing the website can lead the users to leave the website. Even if the target audience of a particular website is well educated, still it is necessary to use understandable content because a user does not want to decipher complicated content every time they visit any website. And more importantly, the users of a particular website is more inclined to leave quickly if the content is hard to digest. Always make the content of your web page easy to decipher, understandable and readable with best SEO Strategy 2019.
- Elevated, Relevant and Practical Content
Providing useful and relevant content on your website is important as it has a huge impact on the SEO rating. There is a phrase called ‘Dwell time’ which refers to the considerable amount of time spent on any particular website by there users. This can have a positive or negative impact on your SEO as it depends on the information and content provided on the website. It is ensured that when you provide practical content the users tend to invest more time in your website and in the meantime increase your ‘Dwell time’ and to increase ‘Dwell time’ you can use SEO Strategy 2019. There are also some significant tips which can be used to increase Dwell time, like assimilating more keywords and including outbound links. And another essential point websites and web pages can use to increase their SEO rating is if users bookmark their website on Google Chrome.
- Voice Search
According to recent studies Google has claimed that about 20% of all searches done on mobiles is strictly voice-based. And with time this percentage is increasing as various voice recognization devices has been developed and launched like Google Home, Siri, Google Assistant, Amazon’s Alexa, and Cortana, there are some less impactful ones, but they are as influential. Most people are nowadays using voice search, so the essential technique for marketers to increase their SEO is that they need to adapt to this popular strategy to acculturate and adjust to this change. That is why while including the strategy the marketers need to utilize long tail keywords, and the contents should be typed in a conversational tone so that it is easy to communicate with the visitors. And the Syntax is used will be beneficial if an everyday language is used as general users while using voice search utilized everyday language. Seo company always need to be on their toes as voice search will become more sophisticated in the future with SEO Strategy 2019.
- User Experience
User experience should be valued, and it is kept at the utmost level of the ranking procedure of search engines. It is a necessity for every website to perform both smoothly on desktop and mobiles specifically mobiles as it is the most utilized gadget in today’s world. Another important point to consider in case of User experience is that any web page or website should load as quickly as possible the general specified time is 3 seconds. But there are various websites that take more than 20 seconds to load, which is actually an extreme negative point in case of SEO ranking. The surveys conducted by Google and Bing has proved that generally, users leave websites if the loading time increases. That is why slow websites do not do well on SERF, and it hurts their SEO ranking. Some essential SEO tips which will increase page loading utilizing caching plugins, optimizing the size of images used, redirects should be minimized, and the most important thing is to ensure that the coding is clean and streamlined.
- Emphasis on Cell Phones
A cell phone is the most used gadget in today’s world, and websites can be easily accessed through cell phones anywhere in any kind of situation, that is why mobile search has ranked much higher than desktop search. Voice search is used much more through cell phones than assistant devices like Google home or Alexa as these gadgets or not as portable as cell phones. With time mobile search is becoming more and more popular than desktop search, and this has been noticed by Google and other search engines, and the mobile-first technique has been applied. Now websites are SEO ranked according to mobile search. Google has been ranking websites according to their content and performance on cell phones rather than desktops and you can improve your performance on cell with SEO strategy 2019.
- Keywords, And The Intent Behind It
The more developed and personalized search engine experience has become smart assistance, and artificial intelligence, the importance of intent behind keywords has been enhanced. Machine learning helps Google view through the user’s history of researches, intention and present location behind any kind of query presented by the user. After all this analyzation Google will present the most relevant links possible to the situation of the user. That means Google will present websites according to the user’s preferences, example if a visitor intends to purchase something then Google will prioritize E-Commerce websites over others. That is why a marketer or a website has to be up to date with all the shift in trends while blending all the essential data into the website with time.
Search Engine Optimisation is a modern day procedure to keep up with the online rating of websites. Nowadays websites need to follow various strategies to be at the top of this chain. The above tips are some essential points which will assist the websites to be much more active and productive in today’s world and also do well in case of SEO rating.
You Can Also Check SEO Statistics to Help You Rank Higher