Search Engine Optimisation or SEO is the optimization of search engines for gathering free organic traffic to your website. Without understanding its implications, people often apply lousy SEO practices which can kill rankings for your website on search engines. Bad SEO is simply obsolete or outside of Google’s guidelines that give search engines a message that your website is not optimized, and as a result, your website’s content will not be put into the search engine results.
This is why old practices should be avoided and the best SEO strategy should always be included. In this article, we will go through some SEO errors only to get a better understanding of what search engines do not appreciate so that you can wade through the challenge of optimizing your website for better search engine ranking.
SEO Tips For 2020
First things first, money does indeed talk. We are all here to make money as quickly as possible, but you have to understand that sometimes it has negative long-term consequences. Too much advertising on your website is a red flag for the Google algorithm and will hinder your SEO performance. You’ll see a drop in your website traffic after a while, thanks to Google’s consideration of too many advertisements on your website. If success, in the long run, is your goal, it would be wise of you to drop the idea of making a quick buck by bombarding your viewers with pesky advertisements.
Often, people get carried by the keyword targeting and tend to overdo it with the expectation of high returns, and as a result, the whole textual content loses its meaning. Combining multiple keywords (including the ones that are redundant) in a single article or a web page for better recognition is a very poor SEO strategy. In doing so you are just portraying these algorithms that you are trying to force your way to the top of the search engine rankings. Especially with search engine algorithms being smart these days, such strategies only deploy red flags to the search engine algorithms, which in turn affects the ranking of your website.
Random Guest Posting
Because it’s a good SEO sign to have links on other websites that lead to you, it actually may go the other way if it does not. Many people only use guest posting to get backlinks to their site. But if done without proper care, it can affect the search engine rankings for your website. It is very crucial to keep in mind that low-quality website backlinks can negatively affect your website. Remember, it is important to add backlinks to your website only on websites that pertain to your niche and have high-quality.
Poor Content Quality
Content is the most important thing on a website, without a doubt. Although textual content might not impact your search engine rankings by a great deal, if you offer outdated content or low-quality content that has no value for it, people will stop visiting your site. When you write content, there are some rules to be followed while doing so. Try to create the structure of a post, add a few external links from large sources, write the content without errors and provide users with some information that can pique their interest. These are some of the things you should do to achieve higher rankings. Also, if you allow guests to post their content (blogs) on your website, you should only approve content that is compliant with your guidelines.
Ignoring Website Performance Metrics
You need to create the ultimate user experience if you want to achieve better rankings for your website. This calls for planning and structuring a website that can perform well in the real world. In addition to that, you should also know that the website/webpage loading speed is very critical to your website’s SEO. To reach a better target audience, you should strive to keep the website loading speeds less than 4 seconds and try to make the website available 24/7 for a higher ranking.
Plagiarising the Content
Last but not the least, we need to address the ever-growing concern – plagiarism. The worst thing you can do on your blog/website is to publish duplicated or plagiarized content. If you think you can achieve success by copying, trust us, it won’t take you further. You’d rather quit everything and stop pursuing your dreams instead of duplicating someone’s creativity as it never yields anything for you. To eliminate this, search engines such as Google follow strict rules that can identify and disregard such duplicated webpages/blogs.
These are some of the SEO practices that you should avoid to improve the ranking of your websites on search engines. Because SEO is very important for the success of your blog, you must take your time and research before you come up with the correct SEO strategy.