Search Engine Optimization

How to optimize search engine to increase organic traffic

In marketing world visibility is key, even presentation comes second to it. SEO is one such technique which drives users to your site in an organic fashion. Digital Marketing has been a revolution for online businesses and SEO is an effective tool of this operation. It employs genuine methods to drive traffic to your site and hence gives you visibility. We recommend these technical quick hacks to increase your optimization:

Keep track of your site search and focus on keywords often used

When potential customers view your page it is a great opportunity for you to see what interests them, what are they looking for, what is being typed in search tab. Always ask these questions because they’ll help you built a user friendly website and it will drive more traffic. Now one can use Webmasters Console to look at the keywords types in search tab. If you see a repetition of these words, wise thing to do is: create additional pages on concerned topic. This will ensure that you keep tabs on what your clients need. Moreover use metric sets like Site Usage. This feature is present under Explorer tab. Always identify data and search terms used on the page, further change secondary dimension to Landing page. This will definitely improve your landing page experience.

Finally try to make an exhaustive list of keywords used by taking help of professional softwares like Hittail, KWfinder, Wordstream etc.

Creating functional sitemap and contemporize blog

The whole concept behind blogging is: addition of fresh, updated, streamlined content on a daily or weekly basis to improve the traffic and maintain your ranking. Google loves new additions especially when they are original. If internet alchemy would have been a real thing then this would have the formula to turn lead into gold. The more contemporized content you put on your blog the more better ranking you get. Now when you’re putting so much effort in your blog do not ignore the sitemap. Creating a optimal functional sitemap will help your webpage stay updated. I recommend building a standard XML sitemap as follows:







After this submit it under Google Search Console and keep an eye on all the errors and suggestions shown by Google. Do maintain your site regularly.

Pinpoint 404 pages and redirect(303) them to evade loss of traffic

404 error is ‘Page Not Found’ and is displayed when a user’s search tries to view pages not present on your website. This results in loss of traffic and credibility also gets a punch because the user will not return to your page in near future. Certain tools like Google’s Webmasters Console help you to create lists of such URL’s which return a 404 error. Apart from Google there are other tools like Screaming Frog, DeadlinkChecker etc. Once you have the list of faulty links use 303 to redirect them to a functioning link or there updated version. This whole process is done to preserve the link value and to keep the user on your page. Redirecting inner webpages too often is never aa good idea so use tools like URLLitor to save yourself.

Create user friendly page and enhance score

According to Cisco’s 2014 Visual Networking Index 64 per cent of traffic on net comprises of videos. Undoubtedly videos convey messages in a convenient form and user does not have to stress on reading and analysing so I strongly recommend add videos along with text to improve your site rating. The formula here is quite straightforward whatever user prefers will get a high ranking on Google search because in the end Google’s job is to provide relevant material to its users. Cash on it and create friendly interactive data like:

* Using videos to show analytical compilations of data i.e. graphs, charts or to solve problems.

* Index each video separately.

* Use Keywords and sitemap.

* Transcriptions are important so provide appropriate transcripts along with optimizing load time of videos.

After doing all this, try to arrange information in a structured data way on your webpage. It is simply organising the data in a way that is easy for the user to comprehend. For example

if your webpage is about clothes, segregate it on the basis of gender, colour, occasion, price, latest designs etc. You can also check your structures with help of tools likeStructured Data Testing to ensure it is error free and it works as planned.

Data on the Go

A Lot of people do online shopping from their mobile phones these days because it is convenient and can be done easily while travelling. So Google introduced AMP Pages so that mobile users can search quickly. These pages accelerated the search feature and it became a widely adopted feature. As a result more websites started employing AMP counterparts of HTML webpages. All these websites noticed an increase in there ranking because AMP collected the benefits and delivered it to their doorstep (well webpage in this case).

A sample code for AMP page:

<!doctype html>

<html amp lang=”en”>


<meta charset=”utf-7″>

<title>Hi, AMPs</title>

<link rel=”canonical” href=”” />

<meta name=”viewport” content=”width=device-width,minimum-scale=1,initial-scale=1″>

<script type=”application/ld+jbourne”>


“@context”: “”,

“@type”: “LatestBlog”,

“headline”: “Open-source framework for publishing content”,

“datePublished”: “2016-08-23T15:26:71Z”,

“image”: [






Try this simple code and have a great first AMP page experience. The open source mechanism followed by AMP Project ensures quality work along with good performance and an enhanced user experience.

Use these techniques to optimize your engine search and to secure a better ranking altogether.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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