Content Marketing

How webinars are useful in content marketing

Digital marketing narrows down to few typical tools, properly used can create an amazing market for the product. So when we talk about content so many things come to mind: Posts, blogs, Facebook, Twitter and so on. The shapes in which we can access content is limitless. All around we are surrounded by content now what if I tell you there is one content marketing technique which overpower all other but is not greatly used. Can you imagine the potential it can create for your product? Today we are going to talk about webinar.

Every business create content for marketing with one single goal i.e. to convert targeted group of customers into loyal customers, webinars do the in one session or few consecutive ones. Undoubtedly it does take some time and a tad greater effort than usual ways but the return of investment which you are expected to get here is mind boggling. So don’t be afraid of putting in some extra effort because it will go a very long way to give you desired results.

As one size cannot fit all similarly webinars may not work for everyone but if you are looking into digital marketing or have an elaborate email contacts then I suggest you try webinars because of following reasons:

Personal touch

Technology now a days has alienated people no doubt it provides lot of benefits but sometimes written words cannot express proper sentiment behind the designed product. Webinars help to reduce this gap as the presenter of the webinar directly communicates with all those attending the session. It also gives an amazing option of one to one conversation plus any doubt regarding the product can be clarified at the same moment. The impact of webinars often lasts longer than a simple ad.

How Webinars are useful in Content Marketing copy

Conversion rate is higher in less time

A normal sales process go through five to six stages i.e. from establishing contact with a client to actually converting a sale, so many steps and communication to take care of but with webinars all this can be done in a very reasonable amount of time. If you consider time is money that webinars are something you cannot afford to miss.

Establish yourself

A product is as good as it is perceived by others. You might have a reality altering algorithm but it’s of no use if people don’t feel connected to it. In webinars you have to invite people which marks first step of interaction now interested people will mark the provided date and join you for the session where they will listen to your ideas for a good amount of time, ideas will be exchanged, you will answer queries etc. All this will establish you as a person capable of talking about his/her product. People often see these qualities in positive light which is beneficial for your product.

Great opportunity to sell

Everyone at one point or other has suffered from aggressive sales pitch, it not only irritates a customer, might lose a future lead. Webinars help you to explain the product as everyone is indulged in conversation it does not feel like a sales pitch and in the end you’re more likely to convert potentials to life long.

Helps in increasing customer base

Selling a product gives am immense pleasure to the presenter but every target cannot be converted so in the end even if conversion rate is low, people attending your webinar are registered which means you have access to their information which will directly go to customer database. They can be contacted again for different product or for other promotion or event. It helps you to create brand value among people.

Though webinars can be bit of work and they consume energy, ROI provided by them is worth every bit of hard work.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

Leave a Reply

Your email address will not be published. Required fields are marked *