It is difficult to imagine email marketing without database and for data collection; we have two ways – online and offline. This blog is on how to collect data for email marketing using offline methods.
There are many offline sources for data collection but following are the most reliable sources of collecting data. Here we will discuss each source in detail
- Family members
- Through public meetings & dealings
- Through social events
- From corporate organizations
- Communication with targeted groups and individuals
Before we discuss the steps in detail, one thing should be clear to all and it is that nothing comes for free. There is a price for everything hence you should get the habit of give and take.
Here honesty is the investment. Be straightforward and clear in your dealing with all your family members, friends and relatives. Tell them why you need their email ids and what they will get in return. If you run a business, your friends and relatives will get offers through mails.
Know who of your colleagues have clients and try helping those clients in their personal and professional lives. Also maintain a good rapport with the clients. Now you can ask the clients to share their email ids with you for your database. Also the clients can provide you email ids of their friends and clients.
Do awareness campaigns/camps
Awareness campaigns and camps provide an opportunity to introduce your business. The best thing you can do is to get involved in the process. See how you can approach groups and individual through campaigns and camps
To collect email ids of doctors, find out, who is the most experienced and popular doctor in your area and host a meeting with that healthcare specialist. Invite people to the meeting and collect their email ids on the visitor’s register and also from their business cards. Make sure that the meeting is directly or indirectly related to your business. You can find various healthcare programs on which meetings can be arranged on the web.
To collect email ids of realtors, host a buyer awareness camp where you can educate buyers on the upcoming realty projects, approvals needed for buying a property and determining legal status of properties. Use a subscription form or a visitor’s register to collect email ids of visitors.
Similarly, you can target each profession and collect email ids of targeted professionals.
Sponsor for social events or do your own event
Keep updated about social events like marathon and awareness camps like diabetes and world heart day to become a co-sponsor of the event. Talk the sponsors about your need and get a stall for your business installed at the event. Use the visitor’s register or subscription form for the persons interested in enrolling in your business.
Tie up with corporate companies
To get permission to organize an awareness program or an entertainment event for employees of a company, you need approaching the right person. Try making the program interesting by including topics like stress relief, higher education and how to build a career in simple ways. Here you can use a feedback form to know feedback of the audiences and ask them to provide their email ids in the forms.
Be in touch with the people who you want to target for your email marketing
Every business sector and profession has its association. Your job is to maintain business relations with those associations and take part in their programs. Here you can meet people, establish connections and get email ids.
Follow the steps:
- If you want to target physicians, you should follow the association of physicians
- For women clients, your target groups should be women’s clubs and mahila mandalis
- Government employees can be targeted by staying in touch with associations for teachers, railway workers and PSUs
These are the offline methods of collecting data and these ways show that everywhere you have to prove value of your business for the targeted customers
In conclusion, it can be said that you should follow the following tips to collect data:
- Be polite
- Remain truthful and honest in your dealings
- Prove value of your business
- Try building brand while collecting data
Let’s recollect the steps of offline data collection:
- Remain in touch with family/relatives/friends/sponsors
- Introduce your business and create awareness about it
- Take permission using a subscription form to collect email ids
In this way, you can develop offline data sources