Email marketing is a form of digital marketing. It is a more personalised form of marketing that involves communicating with the customers on a more direct basis. It involves sending a commercial message directly into the email inbox of a person. That person could be a potential or an existing customer. Advertisements, business requests are often sent to build brand awareness, customer loyalty and trust. However, the primary aim is to enhance the existing relationship between buyer and seller, to attract new customers and convincing loyal customers to do some buying immediately. It is one of the best ways of generating leads.
Now, surely you want to generate leads and are sending emails whirring here and there. But the silver lining is that instead of just opening your email, the targeted user should also click on the link to reach your website. That can be achieved by some simple rules:
Focus with the Subject
Well, there are no surprises here. If you don’t come up with a subject line that will light up the mind of the user towards opening your email, then you can be sure that your email will be left waiting in the dark. Stress on the “why” part and you will start getting more leads.
Make it Personal
Everyone loves personalizing, so why would you think that your targeted audience wouldn’t? Try to make your emails more relevant for the user by adding some stuff that makes them think that you really have solutions to their problems. But, try not to come off as a creep.
The body is what will make it or break it, that’s the key to holding their attention. The content should be short and simple and compelling them to take action.
Visual is Attractive
An image will work wonders in capturing the attention of the user and will make them want to check out the website. Keep the image attractive along with informative.
Email campaigns are great if they are done with the proper marketing strategies. Here are some of them if you already don’t know about it:
Make them an offer they can’t refuse
It is imperative that you know how to include offers in to your email so as to ensure that people visit your website. It could be a discount or a coupon or anything that makes people think that they are getting a great deal.
Get into a relation
The more personal seeming your email is the more people will go to your website. You could try to get people to fill a survey as that would keep the audience with you longer and you would get information that could come handy in future.
Now that you are all wooed by this email marketing business and want to try it for your own business, you would be wondering what platform to go on. Here are some platforms that you can try:
Monkey your way up by MailChimp
MailChimp is used by many businesses and is immensely popular. The great thing about it is that you even get a free version that allows you to send up to twelve thousand emails per month.
As the name suggests, this platform will help in keeping you in contact with your customers. Its primary focus is to get small and new businesses get their first stint with email marketing. There are some others like Emma, Aweber, Icontact, so you get a whole lot of choices. Go for one that would suit your budget and would suit your business profile as well.
Email marketing is a great way to ensure that you get great returns for your investment if you know how to use it right. So, don’t just read, imply, because the humble email will reap you great rewards.
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