Search Engine Optimization

13 Essential Excel Tricks for SEO Advanced Analysis

Many SEO professionals know that Excel is one of the most useful tools for their work. This blog post will outline 13 essential tricks to make your Excel usage even more powerful. These tips are perfect for those who have just started using Excel or for those who want to take their skills to the next level.

1.  V lookup and H lookup

This is a very useful formula that is used to find matching values in two different ranges. For example, you can use this feature when looking for the city name on a list of phone numbers (H lookup).

Excel also allows you to do it vice versa, i.e., find an unknown phone number based on the city/state or zip code (V lookup). To make these formulas work properly, utilize enter your search term in cell A and both lists in cell B:D.

Then drag down until all desired cells are filled with data. When using VLOOKUP() function type TRUE in the last argument – Indicator variable. This will return an exact match instead of the largest leftmost value, which is FALSE by default if omitted completely.


This formula is one of the most useful Excel tricks for advanced users on net excel. It helps you get rid of #N/A errors that are frequently found in Excel sheets with multiple formulas. The main function of this formula is to return a value instead of displaying an error if there is any problem with your original data.

This trick will help solve problems when using conditional IF functions or comparison operators like “greater than.” You can use it anywhere, but it works especially well together with SUM() and AVERAGE().


If you want to calculate the average without zeros, then TRIMMEAN() function has been created exactly for these purposes. It calculates an average value after removing cells containing zero values from both ends on calculation.

It can be used instead of AVERAGE() function in many cases. For example, if you want to find the percentage increase or decrease between two points, then this formula is perfect for that. The only disadvantage of TRIMMEAN() is that it doesn’t work with non-numeric data types like text or logical values.


This Excel trick will help solve problems when using conditional IF functions at the same time. COUNTIFS(), SUMIFS (), and AVERAGEIFs () are basically identical, except they use different criteria ranges depending on the purpose, but their behaviour is exactly the same. They allow adding additional conditions into your formulas which makes them even more useful.

5.  LOG() & LN()

This Excel formula calculates the logarithm of a number using either base e (natural log) or based on any other specified value. This trick is very helpful for SEO specialists who often need to calculate page ranks, indexation rates, etc. The first argument specifies which version you will use – natural log or any custom one. LN function means “log_e,” so it’s easy to set up your own calculation with this formula as well.


These are some common math functions that have been built into Microsoft Office packages since their early versions but still remain widely used by users around the world for their great functionality. They are simple to use and can replace multiple functions that do exactly the same thing but have more complex syntaxes, which makes them less user-friendly.


These two Excel formulas allow you to check if a value is an error or not before using it in your formula. They look almost identical because the first one returns TRUE if there is an error while the second one displays #NAME? error instead of the actual result from the calculation.

This approach might seem unnecessary, but at least now you will be able to apply different actions based on the results returned by these functions as well as display proper notifications about errors that might occur during your analysis. In other words, this trick helps improve data safety and helps avoid unexpected results in your reports.

8.  MATCH ()

This function returns the relative position of an item in a range based on a matching value. This trick is useful when working with databases where you have to sort records by some criteria before performing calculations. MATCH() function returns 0 if there is no match, which makes it very different from INDEX () or IF functions that return #N/A error instead.


These are advanced statistical formulas used for more complex analysis like distribution, percentile rank, etc. They work almost identically but differ in their syntax and purpose. You can use them together whenever necessary because they don’t cancel each other out since all of these Excel tricks operate on separate data ranges. As usual, make sure you understand what result you will get before using any of these formulas in your workbook.


These Excel tricks are very similar to each other, and both return percentile rank for a specified value within the range. The only difference is that PERCENTRANK function returns actual percentage while RANK calculates approximate numbers, which might be useful when you don’t have high accuracy requirements or need to compare thousands of data points at once, but, again, make sure you understand what result you will exactly get from this formula since it can affect further calculations significantly.

11. MIN(), MAX(), LEN (), MID (), TRIM(), VALUE()

These are some basic text manipulation functions that aren’t widely used by users but can provide great simplification for your work. For example, if you have a large table filled with product names and IDs that shouldn’t be included in the final report, then combining MIN() and MAX functions into one formula will allow you to quickly delete those records from the data range.

Also, the MID() function might be handy when looking for a certain part of a string since it returns a specific number of characters as an argument does not exceed the length of text. In other words, this trick allows quick deletion or replacement without using additional loops, which is much easier than working with large tables.


These are some advanced statistical Excel tricks that require careful analysis before applying them to avoid wrong calculations. The main purpose of these functions is to predict future values based on previously collected data which might be useful when you need to make forecasts or analyze trends in your industry.

Even though they sound very similar, each of these Excel formulas has its own syntax and works with different ranges, so always double-check how it should be used before applying this trick.

13. AND(), OR()

These are simple logical operators that can help improve the quality of your reports by avoiding incorrect results from complicated calculations. For example, if you have several columns filled with numbers but only some of them contain the correct information, then using AND operator will allow you to apply specific action for all cells containing errors while leaving others untouched.

Excel is a very powerful tool that can simplify your work if used properly. Using any of these tricks will help you to avoid spending too much time on analysis and focus more on minor but necessary tasks. As always, make sure you understand what result each formula returns so there won’t be any unpleasant surprises in the future.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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