It takes two to tangoâ€¦ and three to make a party. Yes, you read it right but if you are wondering how the line fits in the context of affiliate marketing, there is much that awaits you to know and consider. This performance-based marketing is slowly and steadily taking the web world in its stronghold, only through three role players in the core.
Essentials of this job
Gone are the days when the markets used to be pretty simple, restricted to the buyers and sellers. Now, there are many â€˜in betweensâ€™. When an advertiser (retailer/ product manufacturer/ service provider) is ready to pay a fixed sum to a publisher who allows promotion of the advertiser on the space he owns through commercial banners, links, text ad, etc, to target customer, there is affiliate marketing coming alive.
Here, the advertiser is not doing much of its own marketing, but is relying on the marketing efforts of the publisher. How well he takes care of the objective is partly decided by the creativity in the ads, and the response given by the potential customer. With basic functionality of the process in place, you must be curious to know- how it comes in to play. Well, the moment a surfer clicks any of the ad variants (or fills form asking his details) on the publisherâ€™s page, he is transferred to the advertiserâ€™s page. The circle is complete and a conversion is made. But, this is not the only aspect.
Cookies- Enhancing the surfing experience and exploiting business opportunities
At the end of the day, you see what you wanted toâ€¦right, which also in the process might generate business for the advertiser as well as publisher!
Some Blind Spots