Affiliate marketing is spectacularly popular. In fact, there are so many affiliates nobody knows their exact number. The best estimate is there are hundreds of thousands of them, with joining in every day.
This shouldn‘t discourage you. Competition just means affiliates always have to improve their strategy to stay on top. Competition is what makes affiliate marketing constantly improve.
Despite the competitiveness, you can make plenty of money. Nick, the chief technical analyst at the Hosting Tribunal, conducted extensive research and estimated that the affiliate marketing industry boasts total worth of $12 billion. Its value is $4.5 billion in the U.S. alone. (The catchy infographic below sums up the research nicely.)
The massive market size is good news. It means your earnings depend only on how well you execute your Affiliate marketing strategy. Sell plenty of products and you earn a lot of money, just like any other business.
To help you keep your marketing strategy up to date, we give you top affiliate marketing trends for 2019. Regardless of whether you’re a new or experienced marketer, keep these in mind. Build your Affiliate marketing strategy around them to get the best results in the coming year.
Create Strong Reviews
Strong online reviews are more of an ongoing trend than a new thing. And they are different from quality reviews.
Writing good, accurate, and honest reviews is great for getting people to click on your affiliate links. But you can go further than that. The best reviews have another feature – they rank well.
Product reviews that get good search rankings have been dominating affiliate marketing for a while now. This will not change in 2019. In fact, for the foreseeable future, getting your reviews ranked will remain one of the best ways to earn money as an affiliate.
This has to do with phrases associated with being ready to make a purchase. Users make different types of searches when they are about to buy a product.
To illustrate, search queries that include the words “price” or “under $100” show the user wants to buy a product. These queries often end in a purchase. Queries that start with “why,” however, show that a user is looking for information.
So, ranking for queries that convert more often is a clever strategy. One of these templates is “[product name] review”. These queries get one of the best conversion rates out there.
This is because looking up reviews is one of the final steps before making a purchase. Users who type this in just need a quality review to nudge them towards buying.
And that’s where you come in. Let’s say a user looks for a review of the latest HP printer. If your review comes up, the click-through rate on your affiliate link is going to be insane.
So, reviews that get good rankings also rake in amazing profits. That’s why you should invest time in search engine optimization and try to get good rankings for your reviews.
Creating Audio and Video Content
As more and more users learn to recognize affiliate links, it is paramount for marketers to connect with their audiences. If the audience feels closer to the affiliate, they are more likely buy the products they market. You want to personalize your content to do this.
Audio and video content is usually more personal than text. It feels more like a conversation and less like a sales pitch. Hearing the affiliate’s voice and seeing her or his face leads to feeling connected to the affiliate.
Audio and video content is also a great way to subvert banner blindness. Banner blindness means internet users tend to ignore typical ads.
Just think about it. If you don’t have an ad blocker to get rid of ads, you probably ignore them all the time.
It’s easy to ignore an ad if it’s in the website’s banner. However, it’s more difficult to ignore a vlogger when they offer a promo code.
Therefore, the most successful affiliates in 2019 will leverage audio and video content. We expect to see many more webinars, podcasts, and similar mediums by 2020.
Affiliate Marketing: Maximize Income with ClickBank and AdWords
Leveraging Social Media Ads
Social media like Facebook are a great way to grow your audience. With targeted marketing getting better each year, you can direct ads at those most likely to be interested in your content.
Add to that almost everyone having a Facebook account and you can reach thousands of potential buyers within a matter of days. Pick your target demographic properly and the ads pay off many times over.
Just don’t post affiliate links directly into the ads. Facebook doesn’t like affiliates. One option is to use ads to get users to your Facebook page.
Optimizing for Voice Search
Voice searches currently account for 40% of all searches. Within a year, this will climb to 50% of all searches and will only grow from there
If you want to get an edge over the other affiliates, rank well for voice searches.
Optimizing pages for voice searches is not the same as regular SEO. Users perform voice searches with a different kind of language.
Regular searches feature simple, choppy language. Typing like this saves time. With voice searches, the phrasing is longer and more conversational.
Research what kind of phrases users say when looking for the type of products you promote. Also, research which voice phrases indicate an intent to make a purchase. As with reviews, try ranking for queries that use long-tail keywords and show a desire to buy.
With voice searches rapidly gaining popularity, affiliates must adapt their content. After all, you can’t allow yourself to miss out on 50% of potential traffic.
Now you know the trends that will dominate 2019. Tailor your marketing strategy according to these and you will have nothing to worry about.
For more info, check out the infographic below. It has some enlightening facts and stats on all areas of affiliate marketing.
Good luck with getting the most out of 2019!