Search Engine Optimization

Connecting the missing threads in SEO

What is the most important factor in digital marketing? What will you consider while making a SEO strategy for your business? SEO is a set of strategies determined on the needs of websites. Here are some digital marketing strategies made according to different businesses.

Local business with brick-and-mortar facility

Businesses tied to brick-and-mortar facilities need local SEO. Customers visit these facilities for buying stuff and getting services. They are retailers like grocery shops and garments shops. Also service providers like doctors and lawyers also come in this category. Local SEO involves obtaining local links and mentions on Google maps and other services. AdWords is also a worthwhile investment for local online businesses.

Small non-local businesses

Small business websites should focus on link building exercise as it is the only way of achieving search engine rank in short time. AdWords can also be helpful but it is an expensive affair. Other ways like social media and content marketing would prove to be a time-consuming affair. Social media investment can give good dividends over a time period but content marketing won’t help as visitors won’t share content of new websites.

Mid-size business websites

A mid-size company would have some funds for online marketing but it needs channelizing all its efforts to get desired results. Instead of starting all-out marketing campaigns, the company should choose areas of interest like content, social media and links and focus on those areas. As the company grows, it can assign a budget for expanding the online marketing campaigns to other areas.

While technical SEO is a must for everyone, a mid-size company can keep finding new areas where it can expand. Social media and online public relation would become mandatory once it starts growing. Content becomes a must for a growing website but it doesn’t mean that the company should keep posting every day. A strategy can be determined and followed vigorously to achieve a predetermined end.

Large B2B enterprises

Strong backlink profile and content are the biggest tools of a large enterprise. But technical SEO could create some problems. A website with plenty of backlinks must be aware of poor link behavior that can result in increased bounce rate in the long run. The company should work on a content strategy to build its online reputation and also to engage as many visitors as it can. Since it is a big company, it can spend a good amount on digital marketing.

Large B2C enterprise

An e-commerce website with hundreds of pages and thousands of products to offer can’t take any chance with SEO or digital marketing in the long run. It has to be aware of its link profile and also it should be quite sensitive about its online reputation. It should have a big marketing budget for staring search marketing and social media campaigns. Also the company should be ready to spend on AdWords.

In addition to checking its backlink profile on regular basis, the company should also have a strong content marketing and social media strategy. Also the online reputation should be monitored to keep track of customer feedbacks. A big ecommerce company should take help of different service providers because a single agency won’t be able to take care of its marketing needs.


SEO strategy should be determined after studying the size and functionality of websites. Some sites work locally while others operate in multiple countries. Digital marketing involves many things from search engine to social media but websites should choose their areas according to their needs. There should be a plan and also the objective should be to get long term results and not short term gains.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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