Sometimes SEOs fail because of their inability to act on time. It is so because a lot of time is wasted in communicating with clients. You need their approval in everything you want to do.
Here’re some FAQs regarding client communication. We’ll discuss common obstacles and simple solutions to those obstacles. The final goal of SEO communication is to obtain permission for SEO processes.
What if your clients aren’t responding to your messages?
There could be genuine reasons like they could have more important things to do than marketing. But you shouldn’t sit silently as your job is to appraise your clients of the importance of the online marketing campaigns. What are your options in this situation?
1 Email Tracker
How could you be certain that your emails are going into inbox or aren’t addressed to the wrong person? The person you are addressing could be on leave or he might have assigned the job of communication to one of his juniors. Use an email tracking software like Yesware and Bananatag to see how your clients see your emails. If you find that emails aren’t opened, you can phone the clients.
2 Make phone calls
Important mails like yours could get buried under the many email messages your clients get every day. But it is difficult to miss phone calls even when they are getting many calls a day. Also there could be no hassle of receiving a call. You can simply ask for time to discuss important things or inform the clients about email messages over phone calls.
3 Approach second in command
The person you’re addressing is too busy to respond to your calls. What next? Would you wait for the concerned person to find time to check your emails? If yes then how much time could you provide the person? It will be better if you approach the second person to get approval for campaigns.
There could a disagreement between you and the executive you’re dealing with. Manager of the internal communication team will communicate with you on behalf of the company. The internal team might not agree with your suggestions and recommendations. And if you aren’t prepared to clear this roadblock, you won’t be able to provide satisfactory services.
1 Plan your move
Before you recommend a move, you should get ready for the questions you’ll be asked regarding the specific move. In addition explaining the task, you should also answer the “Why” factor that is why that specific task. Also the importance of the task should be clear. Simply put, the client should be able to take right decision on the matter.
2 Test run
Sometimes it is very difficult to make quick decisions on the basis of available facts. If your clients need more data to understand the advantage of recommendations, you should be ready to do a test run to show how the suggested tasks would help in SEO and online branding in the long run. Your clients will appreciate your efforts and also cooperate in decision making.
3 No time for discussion
You’ll often hear from your clients that they don’t have enough to time to deliberate on SEO. But as an online marketing consultant, you are responsible for website ranking and traffic. A busy client will certainly devote little time on SEO moves but he’ll act, if you prioritize the tasks.
Clients are of the opinion that as an experienced SEO consultant, you’re able to understand their needs and do the needful. They don’t understand SEO and nor they want to. SEO is your responsibility and as an experienced consultant, you should know how to obtain consent of your clients for SEO tasks.