Pay Per Click

Google’s plans to redesign AdWords completely : offers first peek.

Adwords is an online advertising service by Google that enables advertisers to display ads to promote their businesses by setting keywords. The AdWords program is based on setting the budget for advertising and only pay when someone click on your ad.

At over 15 years of age, AdWords is following an old fashioned method, which looks to be creaking under the weight of many different features over a period of time. So, company now has decided and announced to redesign AdWords interface and change its look.

AdWords was launched 15 years ago when Google was figuring out what search advertising was, now as the world has changed and there is now increased demand on marketers and on AdWords as a platform — advertisers are running ads in search, display, shopping, mobile, video. Ultimately, that’s why we’re re-imagining AdWords.” said Feng.

The redesign will be based on Google’s design language, Material Design, that is used in many of its consumer products, like Gmail, Maps and Search.

The functionality of AdWords will not change and redesigning will not affect the campaign structure and run. As the focus of redesigning is updating the data.

Google’s Plans to Redesign AdWords Completely Offers First Peek

Changes going to take place in redesigning AdWords

There are a couple of things that can be gathered from the Google-supplied screenshot below. In the picture on the left, the Campaigns and ad groups are appeared in the left-hand route, as they are presently, but clicking on an individual campaign raises a dashboard view that Google is calling a “Overview” screen.

Overviews will be accessible at the campaign, advertisement groups and ad levels. They demonstrate a graphical snapshot of execution — sort of like an all the more narrowly engaged and easy to red version of account level Home screen in AdWords now. In this perspective, there are four fundamental measurements surfaced with Clicks and Conversions highlighted and graphed underneath. At that point there is a Top ad group snapshot, and in addition an initially view of the performance split crosswise over Devices.

Another change in the redesign perspectives is that the majority of the secondary navigation keeps running along the left side, parallel to the primary navigation. Alternatives, for example, Locations, Site links and Devices are surfaced in that navigation as opposed to covered under Settings.

In the screenshot of the Keywords view on the right, the navigation is again simplified with the tertiary nav options of “Keywords,” “Negative Keywords” and “Search Terms” shown at the very top of the window and any non-keyword related navigation removed from view. Presently, contrasting the above to the complexity of today’s Keyword perspective is stunning.


Only relevant navigation is surfaced in the redesign, For example, Google will not show a “video” tab if you’re not running video. Or, if you’re looking at a display campaign that doesn’t have keywords, Google won’t show a “keywords” tab, explained Feng.

Google will plan for Material Design which was developed with a consumer focus, Users of Google’s consumer products, however, will be acquainted with huge numbers of functional symbols, for example, the stacked three-spots that appears “overflow” data like additional columns and options that can be applied to a table or chart.

Timeline for rollout

Today’s peek is just the first phase in a long process. “We’re building the product as we speak,” said Feng, “and are going to expose features as they become available.”

Google says it will be introducing a small number of advertisers to those features of the redesign that are built starting today. Over the next 12 to 18 months, areas of the redesign will roll out to select advertisers — big and small — for testing and feedback based on the capabilities they’re using. For example, advertisers running video campaigns will see video campaign management views, while others running Shopping campaigns will see that area of the platform.

The goal is to have the redesign fully rolled out to all users by the end of 2017, says Feng.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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