When you have the assignment to search for Active Volcanoes all over the world, what do we do? The answer is simple, right? We Google “Active Volcanoes in the World” and we have so many articles and blogs for the same. And they are all relevant. So how does this happen? Few words and phrases and you get your results?
It is because of Search Engine Optimization or SEOs.
SEO or Search Engine Optimization is an application, a procedure, which maximizes the efficiency/ standard and quantity of engagement and traffic for a particular site. It increases the visibility of the webpage we search for to the users.
It provides us with organic Search Engine Results Pages (SERPs). Organic or Natural SERPs are the search pages where you don’t have to pay for (Unpaid SERPs). A significant amount of paid SERPs comprises of Ads. SEOs hunt for the keywords we have typed and present us with the most relevant content on that topic.
Search Engines (SE) are defined as the applications that search and identify the databases and records to find the particular sites that are in relation to the keywords typed in by the user to search for a particular thing. Optimization (O) is the execution of that search in the most effective manner possible.
Why does SEO matter?
Suppose you’re a fruit vendor and you sell oranges. A customer comes across your webpage because Google directed them to you when they searched about Orange umbrella. That is definitely not the customer you are looking for. In other words, it means that this is not a quality or standard engagement. You want to target the audience who are genuinely interested in what you sell. You will even want more of such authentic customers who directed towards your product.
SEO includes various types of search results. For example, one can search for images, videos, news, location, and organization-specific, general information, academic results, tickets booking, books, shopping, finance, government sites, etc. It relates to a search engine.
SEO has the following features:
1. Monitoring Keywords:
It helps the admin of that page to keep a check on the ranks for relevant keywords and its development on a daily basis.
2. Research on Keywords:
This assists the user to research and picks out the important links for the searched phrase.
3. Analysis of Inbound Link:
Inbound Links or Backlink profiles determine the popularity of a webpage. It is a hyperlink that links a Webpage to our own webpage determining the importance of the same.
4. Structure Analysis:
The structure of the Webpage refers to how the website is organized. In other words, how individual subpages are linked to each other. It is important that crawlers (an application that searches the Internet to create an index of results) can find all subpages effectively and efficiently when a website has a large number of subpages.
5. Position Ranking:
This helps the admin know where the position of his website lies when the keyword is searched for. This is how the Rank is determined off your website.
6. Performance Analysis:
It facilitates the evaluation of the webpage’s performance.
7. Internal Link Analysis:
Internal links are links that connect to one site on a webpage to another site on the same webpage.
Search Engine Optimization (SEO) engages a webmaster to develop and work on his Webpage (Web Development), create designs and contents with specific keywords to attract the search engine which in turn lures in the users. Search engines need to dig- into a site to make them relevant and useful for the users. SEOs help the user to complete more tasks in less time.
There are some SEO tools that help the users to improve their Ranking. They are:
1. Google PageSpeed Insights
Users usually opt for sites that give faster results. If a particular site takes a long time to load, the user will not be satisfied and switch to another webpage. Google PageSpeed Insights check on the speed of the site and aids the admin to improve it. Increased speed causes faster results which in turn gives us user satisfaction and better ranking.
2. Mobile-Friendly Test
It helps us to optimize the website so as to check the responsiveness of the website on any mobile devices.
3. Ahrefs Backlink Checker
It checks the top 100 links which point towards a particular website.
This tool helps to conduct a comprehensive SEO audit and shows the percentage of search traffic the site has.
5. Keyword Tool
It gives us a lot of appropriate keyword suggestions for every research.
6. Moz Link Explorer
This tool is created by Moz and is a Backlink analysis tool.
7. Schema Creator
This tool helps us to customize how our website is presented to the users.
8. SEO Book’s Robots.txt Generator
Robots.txt is the type of file that lets search engines to index specific pages to your website.
This tool helps us to scan a lot of URLs when short in time.
10. SEO Site Checkup
It tells us about our website performance in the context of speed, security, and mobile usability.