A website has to generate enough traffic if your business is to benefit from it. You can employ the best web designers to help you create the most stunning website with high-end graphics and appealing content but all of that will fail to create the desired result for your business if it is not viewed by enough people.
Your website needs as much exposure as your business and this is where Search Engine Optimization or SEO comes in. The right SEO company will help you create backlinks, increase your website’s ranking on the Google search engine, find the right keyword density, and other technical factors.
Here are some tips to help you select the best SEO company.
- Page Ranking of the SEO company
To start with, when you are searching for a good SEO company, be sure it appears on the first page of the Google Search Engine. The reason is simple, if an SEO company cannot make its own page rank high in the search engine, then how will it enable other businesses to do so. Go through the websites of various SEO companies and shortlist your choices from there.
- Successful Track Record
Once you have zeroed in on a few SEO companies, go ahead and ask them about their previous projects. Check out their previous clients and their page ranking. Ask them about the techniques they use to enable a website to gain higher page ranking. Enquire if they have a common strategy in place for all websites or customized plans for different websites depending on the target consumer base.
- Check References
Once you start feeling good about a particular SEO Company, ask them for references and get in touch with business owners for whom they have designed websites before. Speaking personally to the company’s previous clients will not only give you a better understanding regarding their success rate but will also give you an idea about the professional relationship you are going to share.
Some companies, not limited to those in the field of SEO, might have a very good success rate and deliver great results but it can be a stressful experience working with them. A good SEO company will take your preferences into account so you can reach out to your consumer base in the most efficient way possible and it will be respectful of your budget and time as well.
- Opt for an SEO Audit
An SEO Audit is nothing but an assessment of your website and an evaluation of its strengths and weaknesses. The audit acts as an overview that tries to foretell if the website is constructed well for long term success and if not, what the ways of improving it are.
When an SEO company like Searchical SEO does this evaluation for your website, it shows they have a clear idea about your business requirements and what needs to be done to help the website gain maximum visibility. Once the website starts doing well, the profit margins are bound to increase.
If the SEO company cannot offer a sound evaluation, then they are not up to taking up the task. Some companies do not charge for the audit and some companies do- it is up to you to decide whether you want to pay for this initial consultation to gain a sound understanding of the company.
- Remote Consultation
If you are still undecided regarding whether to opt for a particular SEO company or not, then you may consider going for a remote consultation over the phone or email. This way, you could ask specific questions related to the website and clear any queries regarding page ranking.
This comes in useful if you are on a tight budget because in this case you only have to pay for the remote consultation and not hire the company full time at the very beginning. This is especially true for small business owners and start-ups which might be operating on a tight budget.
In that case, ask the company to give you a quote for their services and whether there are any packages that you can avail. If yes, what will the package include, and what will be the duration after which you can start seeing results?
- Ask Specific Questions
You must have a clear understanding of how the SEO company operates itself. Ask about the people who would be working on your website and whether they are knowledgeable about the various SEO techniques like the installation of the search console and Google Analytics, link building mechanisms, and what is the use of both on and off-page optimization strategies.
Will the company make use of social media marketing to further increase website visibility? Are the team members trained and certified and fully aware of the SEO processes and techniques? Does the company keep itself abreast with all the latest technology in the field of SEO and digital marketing to obtain the best results?
Are there creative people in the company who will go beyond the statistics and infuse new life in the website with new ideas and novel ways of increasing the search engine ranking? Above all, are you going to get timely updates regarding the status of your website and the work being done?
Also, once the website has reached the desired page ranking, will the company give you tips about holding on to the position and ensure that the website keeps generating traffic for an extended period of time?
If the SEO company replies positively to all of the above questions, then it is a good fit for your website and you can go ahead with hiring them. It is true that this background research could end up being time-consuming and it could be a long time before you find that perfect SEO company. However, once you have successfully chosen the right company to work with, it is the commencement of a fruitful and long- term professional relationship which is sure to work wonders for your website.