Digital Marketing

What Is Digital Marketing & Why It Is So Important?

Digital marketing is defined as the promotion of brands or products with the help of electronic devices or the internet.

What is Digital Marketing and How It Works?

Digital marketing is defined as the promotion of brands or products with the help of electronic devices or the internet. it is a form of marketing products or services through any digital medium. It consists of videos, apps, instant messaging, digital television, text messaging, podcasts, radio channels, electronic billboards, etc.

It uses multiple technologies, and channels which allow an organization to examine campaigns, strategy, and content to understand the working services. It is an online marketing asset. Some assets of digital marketing are such as pay-per-click advertising, blogging, Email-marketing, Mobile marketing, social media marketing, etc. Such types of digital marketing help in introducing people to your company as well as convincing them to buy. There are various aspects involved in creating a comprehensive Digital marketing plan which spans from SEO, SEM to social media marketing techniques. It is always advisable to opt for an online Digital Marketing course to get an in-depth knowledge of this field.

Digital marketing refers to advertising delivered through numerous digital channels such as websites, email, search engines, mobile apps, social media, etc. It is also defined as the use of many digital channels and strategies to connect with the customers where they spend much more time online.

It encloses all marketing efforts which use an electronic device or the internet. Many business channels such as social media, email, websites, search engines, etc to link with the potential and existing customers.

Digital marketing works by making use of several strategies such as; PPC marketing, Affiliate marketing. Content marketing, Email marketing, etc. All such types of tactics used in digital marketing which serve a different purpose with a common objective. It helps to convert a one time visitor into a repeating customer.

Well-structured Campaigns can able to make use of different combinations of strategies used in digital marketing. It is a cost-effective way of making communications. Here, the process is very fast and the output is easily personalized. It works in such a way that it helps in increasing the ROI (Return Of Investment). Now almost all people are preferred online information only. So, for this, digital marketing is the best way to target your customers.      

Why Is Digital Marketing Important?

When a small business gets started, they may depend on traditional forms of advertisements such as coupon mailers, print ads, or even big signs on the side of the road. They might trust that since they offer good products or brands or services, it’s only for a little while until the customers will find their way to them.

Using the concept of digital marketing, you can able to reach many people in such a way that is both measurable as well as cost-effective. Some other reasons, for which digital marketing is important for small businesses, are listed below;

  • It has the ability to reach a global marketplace.
  • Here, you get to know that your audience and help for creating brand loyalty.
  • It has also the capability to interact with your prospects and learn exactly what they are looking for.
  • By using this technology, you can save a lot of money compared to traditional methods.
  • With the help of this service, you can able to track responses to your marketing efforts immediately.

There is much such importance of digital marketing are available. These are explained in the following points;

  • The conversion rate is higher – The businesses which are using online can measure the conversion rate through the real-time system. And the percentage of viewers are converted into leads, then subscribers, and then, at last, purchasing the service or products. Email marketing and social media marketing are the best examples of a high conversion rate.
  • Very good customer support – For any business organization, this is the main priority to establish their company. Nowadays, digital marketing offers multiple ways to establish your business.
  • Better ROI – Even if a small amount of investment done in a mode of email marketing which has the potential to deliver results in terms of customer engagement. The use of web analytics helps your business in getting an optimal return of investment.

How Digital Marketing is Done? 

Digital marketing can be done in the following ways;

  • Search Engine Optimization (SEO) – This is a very necessary tool for your website so that it comes up naturally for search results in Yahoo Bing, Google, and so on. This particular service of marketing is very much cost-effective which will bring organic traffic to your business.
  • Content Creation – It is also a very essential part of digital marketing and it is done by researching. From all the updates of Google algorithms that can be such as; Penguin, Panda, or Hummingbird, it comes to know that the content plays a vital role at the time of filtering search results.
  • Digital Display Advertising – With the help of this strategy, you can able to customize your messages depending on the content topics, the position of the customer, or interest in buying the product. It is quite costly than other strategies. Here, you require experts to get a good ROI.
  • Search Engine Marketing (SEM) – This is such a type of strategy of digital marketing which is used to drive traffic to your business. Here, you can choose any model for this, such as; cost-per-click (CPC), cost-per-thousand-impressions (CPM), pay-per-click (PPC). SEM includes many types of advertising to buy their products. Some of them are such as; site remarking, paid social advertising, display advertising, search retargeting, and mobile marketing.
  • Web Analytics – It may help you to understand the measure, gather, plan, predict, analyze, and report, the web activities for your businesses. This is fully different from web statistics. Some of the essential web analytics tools are Spring Metrics, Chartbeat, Mint, Woopra, Google Analytics, and Clicky. It uses in improving the return of investment.

Is Digital Marketing a Good Career?

You are living in a digital world where people use the internet for everything and 24X7 hours. And for this, digital marketing is required. So, this is a very good career. The ever-growing quality of the web has created numerous chances for businesses to expand their business. Digital marketing is a rewarding career choice for anyone. And this is because of some important factors which are listed below;

  • The concept of digital marketing is creative like solving problems, writing, etc.
  • Here, with the help of this marketing, you can enjoy in conducting digital research.
  • It helps in improving social personality.  
  • This is good for an objective thinker.
  • A digital marketing expert enjoys challenges.

Qualification and Skills Required For Becoming a Digital Marketing Professional

To become a digital marketing professional followings are the skills required;

  • Flexibility – Here, you may able to change what is not working to move towards your goal.
  • Sale Experience – you must have hands-on sales expertise and knowledge. It needs to understand and anticipate changes in sales trends. 
  • A person, that can able to craft great landing pages of websites.
  • Strong Social Medial Skills – A person who wants to make his/her career in the digital marketing field, he/she must know all social media skills. With the help of these skills, someone must be able to create potentially, effectively ‘viral’ social media posts to expose the brand or product. 
  • A candidate must have the quality to reconfigure or recognize under-performing content. And also has knowledge of the content writing platforms such as Word Press.
  • Search Engine Optimization Experience – having a solid understanding of SEO is much more important to become a digital marketing expert.
  • A person should have the quality to use advertising platforms such as; Google AdWords, to create active ads. And also have the quality to use inbound marketing for generating new leads. 
  • Branding Experience – To become a digital marketing professional, a person must have the ability to build an effective branding strategy.

 Scope of Digital Marketing in India: Current Scenario and Future

The scope of digital marketing in India grows day by day. Last year it grew by 40%, which was the way ahead of the growth witnessed in other marketing fields that were around 3 to 5%. It came to know that, it is estimated that 1,50,000 jobs are expected in digital marketing by 2020.

Digital marketing is such a type of marketing method, which is used to expose products online. In this, you are advertising your product or brands to the customers, those are using the internet. It is the key to hold the in-demand profession. Multiple career options and higher pay are the most salient features of being a digital marketing expert.

There is a broad scope of digital marketing as branding your business organization through digital media is a reliable and faster mode of advertising. In recent times, most of the job opportunities are from digital marketing only. As the number of internets and mobile users is increasing, so the advertising happens more and more. And it is possible because people spend more time on this.          

How Much Salary Can I Get as Digital Marketing Fresher?

Here, for digital marketing fresher, the salary expectations will be more than 10K per month. If the candidate knows SEO, SMO, PPC, Content Writing, etc, then it will be increased up to 18K-20K.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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